TheGuidance 8,828 Posted February 26, 2014 Share Posted February 26, 2014 SM Entertainment acquired shares in company BALJUNSO to launch a subsidiary indie label and expand the globalization of K-Pop's indie scene. BALJUNSO was a company originally founded in 1991 by CAN Entertainment's Kang Byung Yong, who discovered talents like Kim Jong Suh, Jang Hye Jin, Park Sang Min, CAN, and more. SM Entertainment has joined hands with Kang Byung Yong to launch a 'BALJUNSO WORLD WIDE PROMOTION' campaign to bring global awareness of K-Pop's diversity with its indie and hip hop music. CEO Kang Byung Yong stated, "We are trying to shed new light on and revive the hip hop and band music of non-mainstream music." "SM Entertainment, which is playing a leading role in the Hallyu culture, has invested in our company for K-Pop's diversity and globalization and as a subsidiary label, we established a firm cooperative relationship for global distribution, marketing, and additional business." The 'BALJUNSO WORLD WIDE PROMOTION' event will begin in Hongdae on March 8 at 4 PM KST and features performances by seven groups including band HLIN, up and coming hip hop crew Play the Siren, Love and Peace, and 015B's Jang Ho Il project band. The event will also be streamed live on SMTOWN's YouTube channel, Genie, and USTREAM. Cr: allkpop Link to comment Share on other sites More sharing options...
SAYAKA 9,964 Posted February 26, 2014 Share Posted February 26, 2014 That sounds interesting. Yeah I'm probably going to watch that event Link to comment Share on other sites More sharing options...
Teru 22,363 Posted February 26, 2014 Share Posted February 26, 2014 cool, sounds interesting Link to comment Share on other sites More sharing options...
Get The Job Done 303 Posted February 26, 2014 Share Posted February 26, 2014 I wonder if Seulgi will debut with them Link to comment Share on other sites More sharing options...
Seditary 5,876 Posted February 26, 2014 Share Posted February 26, 2014 Wait, I got this. MONOPOLY Link to comment Share on other sites More sharing options...
milup 1,920 Posted February 26, 2014 Share Posted February 26, 2014 next step by sm will be to buy into a heavy metal korean label haha. while were kind of on the subject sm can you release new Trax please,,, Link to comment Share on other sites More sharing options...
Irrelephant 4,710 Posted February 26, 2014 Share Posted February 26, 2014 is this connected to the popularity in the not-really-indie indie movement? lorde foster the people macklemore then in korea Urban Zakapa Mystic89 Busker Busker Link to comment Share on other sites More sharing options...
gayness 2,400 Posted February 26, 2014 Share Posted February 26, 2014 Wait, I got this. MONOPOLY Link to comment Share on other sites More sharing options...
anh. 5,127 Posted February 26, 2014 Share Posted February 26, 2014 ooh this is interesting Link to comment Share on other sites More sharing options...
s4a 13,715 Posted February 26, 2014 Share Posted February 26, 2014 SM is smart. They know it's the trend and they are going to use a sublabel to tap into it. Now release some Korean music for J-min and Zhang Ji Yin. Link to comment Share on other sites More sharing options...
Valentine 148 Posted February 26, 2014 Share Posted February 26, 2014 hlin is awesome!! Link to comment Share on other sites More sharing options...
ZeroDaGod 104 Posted February 26, 2014 Share Posted February 26, 2014 spread non mainstream music... defeats the entire purpose. Link to comment Share on other sites More sharing options...
...... 3,962 Posted February 26, 2014 Share Posted February 26, 2014 soo.... an "indie label" full of "non mainstream" acts that will probably look and sound like Busker Busker Royal Pirates CN Blue Humming Urban StereoNELL not really obscure in style sound or look... but not idol pop...... i'm not really big on big major corporates delving into "indie" "obscure" part of the industry... because...well... they care about money before music... so all they do is monopolize it with their money and influence...redefining what "obscure music" is supposed to sound like... ie... watery commercial sounding versions of non idol-pop genres.... all at the expense of a platform formally reserved for artists of a particular kind. Link to comment Share on other sites More sharing options...
LoveYooJiae 272 Posted February 26, 2014 Share Posted February 26, 2014 See this was what I was saying in my thread here: http://onehallyu.com/index.php?/topic/47327-sm-says-woollim-the-iconic-creative-label/&do=findComment&comment=2563619 Oh SM, I can read you like a book. Link to comment Share on other sites More sharing options...
bzz 1,238 Posted February 26, 2014 Share Posted February 26, 2014 not really obscure in style sound or look... but not idol pop...... i'm not really big on big major corporates delving into "indie" "obscure" part of the industry... because...well... they care about money before music... so all they do is monopolize it with their money and influence...redefining what "obscure music" is supposed to sound like... ie... watery commercial sounding versions of non idol-pop genres.... all at the expense of a platform formally reserved for artists of a particular kind. not necessary. in the case of my country, being partially owned by a big label provides the artists of a small indie label a better distribution, better mvs and chances to make songs for dramas or movies while the freedom of music production is preserved. it can also provide better artist and copyright royalty management. however, some indie artists don't like the professionalized and commercialized working ambience and move to other absolutely indie labels. if SM growing through M&A so quick, it may later has to cut some label 'cos too much labels will end up its labels compete against each others and lead to decreasing rate of profit. Link to comment Share on other sites More sharing options...
...... 3,962 Posted February 26, 2014 Share Posted February 26, 2014 not necessary. in the case of my country, being partially owned by a big label provides the artists of a small indie label a better distribution, better mvs and chances to make songs for dramas or movies while the freedom of music production is preserved. it can also provide better artist and copyright royalty management. however, some indie artists don't like the professionalized and commercialized working ambience and move to other absolutely indie labels. if SM growing through M&A so quick, it may later has to cut some label 'cos too much labels will end up its labels compete against each others and lead to decreasing rate of profit. that's how any "indie"- major partnership works.... on paper... there's zero indication that, that is the sort of enterprise that would happen within an SM subsidiary... or the South Korean mainstream entertainment culture for that matter. There are plenty of indie labels who've been around and kicking for years in SK... without major company involvement...and the strings that come attached to it. Freedom of music production... royalties....and non-commercialized are such quixotic ideas w/in these idol factories and their current stock of artists... but who knows... maybe they truly will handle their "obscure" subsidiary differently... but honestly... any act that comes from it... with all the big money investment from SM and promotion... .... .... will not be indie... obscure... hip hop... or non-mainstream....as a result....so.... it's a strange paradox we have here... they simply...won't be "idols"... Link to comment Share on other sites More sharing options...
ì†Œìœ â™¥ 414 Posted February 26, 2014 Share Posted February 26, 2014 Please don't Link to comment Share on other sites More sharing options...
Onehallyu#1NiceOppaKW 27,191 Posted February 26, 2014 Share Posted February 26, 2014 In next few years, there is only SME around. Link to comment Share on other sites More sharing options...
jay234 1,137 Posted February 26, 2014 Share Posted February 26, 2014 In next few years, there is only SME around. Shh. Don't jinx it. :p Link to comment Share on other sites More sharing options...
bzz 1,238 Posted February 26, 2014 Share Posted February 26, 2014 that's how any "indie"- major partnership works.... on paper... there's zero indication that, that is the sort of enterprise that would happen within an SM subsidiary... or the South Korean mainstream entertainment culture for that matter. There are plenty of indie labels who've been around and kicking for years in SK... without major company involvement...and the strings that come attached to it. Freedom of music production... royalties....and non-commercialized are such quixotic ideas w/in these idol factories and their current stock of artists... but who knows... maybe they truly will handle their "obscure" subsidiary differently... but honestly... any act that comes from it... with all the big money investment from SM and promotion... .... .... will not be indie... obscure... hip hop... or non-mainstream....as a result....so.... it's a strange paradox we have here... it's not a very strange paradox though. considering most big music companies have diversity of artists. Link to comment Share on other sites More sharing options...
dragonfly0915 3,245 Posted February 26, 2014 Share Posted February 26, 2014 Invest in other labels that have strengths different from their own, let them do their thing, sit back and watch the money roll in. As long as SME doesn't try to actually interfere with how the music is done this really is a perfect plan. And if they're smart, they'll keep the letters "SM" out of the picture. If indie artists get their names connected with SM all it does is ruin their cred. Don't want people thinking they've gone "idol". Link to comment Share on other sites More sharing options...
adelightfulsong 1,656 Posted February 26, 2014 Share Posted February 26, 2014 Part of the reason people may legally acquire indie music v. illegally acquiring commercialized music is the thought that their money is directly going to the artists, producers, engineers, etc and not a conglomerate. Not to say that commercialized musical acts are not artists too. Some indie/underground acts have very little artistic substance and/or innovation compared to their so-called indie/underground cred. Link to comment Share on other sites More sharing options...
lunatrigger 490 Posted February 26, 2014 Share Posted February 26, 2014 This is interesting. I guess since ppl are getting tired of idol pop - which SME is heavily associated with. So this way the indie artists can get support (w/out losing their ~indie cred~) + SME can profit off their success. Link to comment Share on other sites More sharing options...
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