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multiple album versions: the smartest money grab of all time?


ethereal

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if there's only two things major kpop companies have managed to do well consistently, it's finding a way to appeal to the obsessive fan archetype and milking them for all their worth. all of the biggest physical sellers of this generation are prospering greatly from multiple album versions. the most die hard obsessive fans will buy every album version which in turn leads to basically doubled sales. this is so smart. like, these groups can literally put out two + of the same exact product with a different design and different pictures and sell almost the same amount that they would if they put out two different albums in a year. 

 

i have a feeling the multiple album versions trend in kpop won't be dying anytime soon. 

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It doesn't always work that way though. Rookie's 5 versions didn't increase the album sales 5x.

well, yeah, more than two versions is overkill. the more versions there are, the less people there are willing to buy all of them. sm does the whole 'member album versions' thing a lot and it never really works that well.

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It's not a problem because nobody buys albums for its original purpose of listening to music, but for its collector value like any other kpop merchandise. 

 

Nobody buys band's T-shirt because they need clothes, or ligthstick to see in the dark.

 

A problem would be how multiple versions inflate sales to rank higher on hanteo/gaon and then use it to mediaplay how they have lots of fans. But those are more affected by repackage edtions, extension editions, not individual member covers.

 

The main way to inflate sales are fansigns though.

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It all depends on how the companies do it. For example SM is famous for sucking at reestocking/ not making enough copies. SNSD's I Got A Boy had 10 versions but SM only reestocked the group version so after some time it was already a struggle to get the members you wanted or any member actually... So it didnt really increase their sales much

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It doesn't always work that way though. Rookie's 5 versions didn't increase the album sales 5x.

I mean, they aren't really 5 versions, just 5 covers. The photobooks are the same in each so I think most fans were kinda eh about buying multiples.

 

Still, it would've been better to do 2-3 versions

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I mean, they aren't really 5 versions, just 5 covers. The photobooks are the same in each so I think most fans were kinda eh about buying multiples.

Still, it would've been better to do 2-3 versions

True.

 

For Twice, the versions get more distinct from each other every time. Page Two versions had different covers/colors/garlands, but everything else was the same. TCL1 versions had different photobooks, and TCL2 versions also had different photocards.

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