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How much do they earn in DIGITAL SALES? Estimation Thread


joshedwin

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Back in 2010, Gaon posted the breakdown of their gaon points and stated that the artist receive approximately 3 won per gaon point. In 2010 the top selling song is Miss A's "bad girl good girl", which netted more than 800 million points (2.4 billion won), or more than 2 million USD. http://www.gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_year=2010&chart_Time=year

 

However, the original post had been removed since 2011. In 2011 T-ara hit song "Roly Poly" got an article that they earn more than 2 billion won (2 million USD) only 1.5 month after release. http://news.nate.com/view/20110826n04378 However the gaon points listed for Roly Poly is around 364 million http://www.gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_year=2011&chart_Time=year So after some quick calculation, a gaon point is worth 5-6 won in 2011. You can get this figure if you look over the top ten songs and compare their ratio (assuming the top 10 songs in 2011 doesn't sell significantly lower or higher than 2011).

 

In 2012 the first spot is of course taken by the legendary gangnam style. However, if we ignore gangnam style, we see that #2-10 is generally lower than those in 2011 by about 10%. Furthermore, the top 10 in 2012 have big names like sistar alone/loving u, tara lovey dovey, big bang blue/fantastic baby, 2ne1 I love you, busker busker and ailee http://www.gaonchart.co.kr/digital_chart/index.php?nationGbn=T&current_year=2012&chart_Time=year. Since it is unlikely for the korean digital market to contract so suddenly especially with the big names, it is safe to say that gaon points is worth at least 10% more, which means at least 6 won in 2012.

 

2013 is really a mess due to genie sales being included, the price increase in 2013 which takes effect in July 1st http://www.soompi.com/2013/01/01/the-price-increase-of-digital-songs/#.Uu1TnrSwWSo, and the system change by gaon (end of July) to emphasize on downloads much more. http://onehallyu.com/index.php?/topic/65-official-gaon-digital-sales-2013-first-4weeks-das-thread-updatesiujung-joon-youngt-aralee-hongkikahivixxmyname-etc/ Since the gaon chart is now heavily weighted by downloads (which cost more than streaming), it is safe to say that 1 gaon point after July 28th 2013 is worth more than 6 won.

 

PS: I have done a little more extensive calculation and believe 1 gaon point is worth 10 won now. But 6 won is the conservative number to use.

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companies earn the most money from physical sales.

but if I remember correctly I saw somewhere that t-ara sold almost 2 million albums so that explain the big income

lol are you drunk? 2 million albums? only beattles can sell that. By the way, the nate link says roly poly earn 2 billion in digtal sales ALONE.

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I don't know where you get that info from... but they only sell like 50k albums, even snsd sell less than 400k albums that year.

http://www.gaonchart.co.kr/digital_chart/album.php?nationGbn=T&current_year=2011&chart_Time=year&current_quarter=3

 

I corrected my mistake. not albums but copies.

copies can mean - copy of an album or copy of a digital single.

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Roly Poly sold 2 million copies

 

Roly Poly sold around 4 million digital downloads worth around $0.03 each. The corresponding physical release sold 65,996 when accompanied by a re-release. Maybe you should spend more time looking for actual data instead of changing your font size and pulling numbers out of your ass. 

 

tumblr_m22lbzqT5M1ql5yr7o1_400.gif

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I corrected my mistake. not albums but copies.

copies can mean - copy of an album or copy of a digital single.

Copy of an album costs much more than a digital single... so yeah.

Anyway the nate article already stated that the 2 billion won income is from digital sales alone. You can ask someone to translate for you if you don't understand korean. http://news.nate.com/view/20110826n04378

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barely 5-1%~

the revenue from music sales dont even go directly to the artists themselves, a huge percentage goes to the agency and the producers of the song, a huge sum is also use to compensate for mv expenses and other stuff.

i dont think they earn much especially in the case of idols since their agencies cover their cost of living, training, etc

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$1 per song if a user bought it digitally. The artist makes 5 cents off that. If they're in a group they divide that 5 cents.

No.  mp3s in SK cost muuuuuuuch less than that.  If you buy it a la carte, it might cost ~60cents, but most people buy a package of 30/50/150 whatever songs for the month (plus unlimited streaming), and that costs muuuuuuuuch less per mp3 you can acquire than buying just an mp3 on its own.

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Roly Poly sold around 4 million digital downloads worth around $0.03 each. The corresponding physical release sold 65,996 when accompanied by a re-release. Maybe you should spend more time looking for actual data instead of changing your font size and pulling numbers out of your ass. 

 

tumblr_m22lbzqT5M1ql5yr7o1_400.gif

 

companies earn the most money from physical sales.

but if I remember correctly I saw somewhere that t-ara sold almost 2 million copies , so that explain the big income

if you don't even read my post properly why quote me in the first place.

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if you don't even read my post properly why quote me in the first place.

 

but if I remember correctly I saw somewhere that t-ara sold almost 2 million copies , so that explain the big income

 

If you don't bother to read up on accurate numbers, why post in the first place?

tumblr_m22lbzqT5M1ql5yr7o1_400.gif

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No.  mp3s in SK cost muuuuuuuch less than that.  If you buy it a la carte, it might cost ~60cents, but most people buy a package of 30/50/150 whatever songs for the month (plus unlimited streaming), and that costs muuuuuuuuch less per mp3 you can acquire than buying just an mp3 on its own.

If everyone subscribed to that 30 per month package, that means everyone have to download 360 songs per year. There are simply not that many songs for you to download... SK have 4-5 million subscriber for online music sites, and the #200 song  have less than 500k downloads. That means 4 million people don't even download more than 200 songs per year. As a matter of fact, most people don't use up all the quotas even if they subsribe. And FYI a typical unlimited streaming user only streams about 1000 songs per month (thats more than 3000 mins!). So yeah, the downloads and streaming is worth a little more than you think.

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If everyone subscribed to that 30 per month package, that means everyone have to download 360 songs per year. There are simply not that many songs for you to download... SK have 4-5 million subscriber for online music sites, and the #200 song  have less than 500k downloads. That means 4 million people don't even download more than 200 songs per year. As a matter of fact, most people don't use up all the quotas even if they subsribe. And FYI a typical unlimited streaming user only streams about 1000 songs per month (thats more than 3000 mins!). So yeah, the downloads and streaming is worth a little more than you think.

Yeah, but it's still not worth $1/download.  If certain users in this thread are correct, Roly Poly sold 4M downloads and earned 2B won, not to mention the streaming and if this is counting stuff like bgm/cyworld and mobile/ringtones (which DAs do, so I would think so).  So definitely less than 500won per download, which at a crappy approximation of an exchange rate that's like 1000krw=1usd, is much less than $1/download.

 

EDIT: btw, not sure why it matters that the users don't use up all their downloads.  I would think the music service providers would pocket the difference; it wouldn't go to the companies that make the music.

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Yeah, but it's still not worth $1/download.  If certain users in this thread are correct, Roly Poly sold 4M downloads and earned 2B won, not to mention the streaming and if this is counting stuff like bgm/cyworld and mobile/ringtones (which DAs do, so I would think so).  So definitely less than 500won per download, which at a crappy approximation of an exchange rate that's like 1000krw=1usd, is much less than $1/download.

 

EDIT: btw, not sure why it matters that the users don't use up all their downloads.  I would think the music service providers would pocket the difference; it wouldn't go to the companies that make the music.

 

Yeah I know that's why I use gaon points instead of downloads as a gauge since gaon includes all digital downloads/streaming/mobile/ringtones.

 

FYI, the online music sites face very intense competitions, and they outbid themselves to lure production companies into having their songs as exclusives on their website. Their profit margin is very slim (less than 5%) http://en.wikipedia.org/wiki/LOEN_Entertainment

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Yeah I know that's why I use gaon points instead of downloads as a gauge since gaon includes all digital downloads/streaming/mobile/ringtones.

 

FYI, the online music sites face very intense competitions, and they outbid themselves to lure production companies into having their songs as exclusives on their website. Their profit margin is very slim (less than 5%) http://en.wikipedia.org/wiki/LOEN_Entertainment

Hm, could be.  I don't think I've seen any songs put out as exclusives, though?  Do you have a source for that?  I don't see why any company would decide to restrict their digital release to only 1 music service provider, that seems like shooting themselves in the foot.  Is it more like exclusive videos or some other things related to a given promo?

 

The only reference I can see to "5%" is actually about the earning less than 5% of their revenue from their physical CD distribution business; if you actually meant something else could you quote that so I know what to search for?

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Hm, could be.  I don't think I've seen any songs put out as exclusives, though?  Do you have a source for that?  I don't see why any company would decide to restrict their digital release to only 1 music service provider, that seems like shooting themselves in the foot.  Is it more like exclusive videos or some other things related to a given promo?

 

The only reference I can see to "5%" is actually about the earning less than 5% of their revenue from their physical CD distribution business; if you actually meant something else could you quote that so I know what to search for?

Oh yeah my bad... I checked the music sites and it seems like they no longer do the exclusives. I remember in 2007 one of the Dae Jang Gum OST is exclusive on Melon for 30 days, so I thought they still do it today.

 

As for revenue sharing, the production company gets 60% of their revenue, so if the distribution company pocket more, 60 % will go to the copyright holders. (This is recently mandated by the Ministry of Culture, Sports and Tourism)

Edit: Sorry I forgot to include the reference

http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2974293

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Oh yeah my bad... I checked the music sites and it seems like they no longer do the exclusives. I remember in 2007 one of the Dae Jang Gum OST is exclusive on Melon for 30 days, so I thought they still do it today.

 

As for revenue sharing, the production company gets 60% of their revenue, so if the distribution company pocket more, 60 % will go to the copyright holders. (This is recently mandated by the Ministry of Culture, Sports and Tourism)

Edit: Sorry I forgot to include the reference

http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2974293

 

Hey I looked at that article and it had this thing

 

09213154.jpg

 

So let say if T-ara's song Roly Poly earned 2 million USD revenue then according to this chart performers get 6% of that revenue

 

so 2 000 000 X 0,06 = 120 000 So T-ara earned 120 000 USD from that songs digital sales which they then divided between 7 members.

 

Or is this chart just for streams and they have some other chart for downloads?

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Hey I looked at that article and it had this thing

 

09213154.jpg

 

So let say if T-ara's song Roly Poly earned 2 million USD revenue then according to this chart performers get 6% of that revenue

 

so 2 000 000 X 0,06 = 120 000 So T-ara earned 120 000 USD from that songs digital sales which then they divided between 7 members.

 

Or is this chart just for streams and they have some other chart for downloads?

Yes you are right... they earn about 120k USD from the digital sales. But usually their management company takes all at first and distribute the profits at the end of the year.

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