Do you think "Gangnam Style" succes ended all chances for kpop groups to finally become credible in American Market

[-Amethyst-]

I'm not American ( and sorry I'm not native English speaker so I will try my best)

 

But I have the feeling that American industry see kpop as too cheap, too ridiculous and not credible for the music market. And since Gangnam style which is a funny childish and quirky song, this vision has grown.

 

For me BTS (I'm not an army) and Blackpink ( I'm a blink) are musically the groups who could destroy this vision but I'm not sure if the American market could make some place for kpop

 

Your thoughts ?

[Arthur Morgan]

no thats unrelated

 

kpop artists can still make it but they really need to change their style and the way they approach it

 

i feel like they try to add in as many westerm music stereotypes as possible, thinking thats what's gonna make them famous

[meh.]

Lol it's not like American music industry is better either. Pop is pop, difference is on the language. They all have their music scene, why bother listening to other country with foreign laguage.

I mean Japan is close to Korea, but KPop is really small there cause JPop exist. Chinese music industry is crap, that's why Korean success there.

[swedishfish]

Yes.

[Acer]

yes :( 

 

but im hoping good kpop song will go viral again all over the world.. 

[Akpheart]

Gangnam Style has nothing to do with it. The American GP just doesn't think about K-Pop at all. 

[Spindlebreaker]

I think rather than aiming to be ~approved by the american/western music industry~ it's rather that this is becoming an established global export - and one that actually could just cement itself if all goes well. 

Like, one of my oldest friends and I are pretty veteran fans of kpop and this feels a lot like the time period of Sailor Moon for anime in the western world. Anime isn't a 'western' product but it's a wildly successful export. Kpop is and can become that same kind of thing, I think. It's just a matter of globalization. You don't want kpop to do things the western way.

[Maphisto40]

Gangnam Style has nothing to do with it. The American GP just doesn't think about K-Pop at all. 

 

This. The average American isn't even aware PSY is Korean, let alone part of an existing music industry in South Korea. :/

[V.A.L]

The average American isn't even aware PSY is Korean, let alone part of an existing music industry in South Korea. :/

 

That's what I was going to say ^^

[Akpheart]

This. The average American isn't even aware PSY is Korean, let alone part of an existing music industry in South Korea. :/

 

Right. Most Americans, if you asked them, wouldn't know what K-Pop is and certainly wouldn't know what makes it unique. Some might link it to Gangnam Style, esp if prompted, but it's not like that song made some kind of permanent impression on Americans as to how they'd feel about the genre. They barely know it's a genre. 

 

Now if they did and knew what makes it unique...then I maintain that things might be different. But that's not the case. 

[Zoso]

i read knetz comment

in grammy award , they have beyonce vs adele

while in korea they have bts vs exo vs twice

no  wonder global people thought kpop is just a joke

[Not-in-use]

Gangnam Style has nothing to do with it. The American GP just doesn't think about K-Pop at all. 

 

as an American, can confirm

 

when my dad found out I liked BTS I had to explain to him that he does know what Kpop is because he knows Psy (actually he didn't know it when I said Psy, I had to say "Gangnam Style guy" and when that still didn't register I had to mimic the horse-riding dance and THEN he got it)

 

this is how far-removed most of the American GP is from Kpop

[SAUCY]

people probably thought he was chinese

lbr

[♡🌑taeken🌕♡]

no...

i thought the guy was japanese the first time i saw it

[mokkompak]

Lol it's not like American music industry is better either. Pop is pop, difference is on the language. They all have their music scene, why bother listening to other country with foreign laguage.

I mean Japan is close to Korea, but KPop is really small there cause JPop exist. Chinese music industry is crap, that's why Korean success there.

 

really?

i thought kpop was huge in japan.......... 

[SceneStealer]

I'm not American.. but I think it's the same as in our country. as long as the song is catchy enough, funny or quirky, and mostly viral.

no matter this is coming from Korean singer or Korean idol group, they will accept it 

[Akpheart]

really?

i thought kpop was huge in japan.......... 

 

It is not.

 

I'm not American.. but I think it's the same as in our country. as long as the song is catchy enough, funny or quirky, and mostly viral.

no matter this is coming from Korean singer or Korean idol group, they will accept it 

 

If it's in a foreign language, no, not in America. Gangnam Style was an anomaly. 

[snsdreceipts]

really?

i thought kpop was huge in japan.......... 

 

During SJJD/KARA era it became more mainstream, but it's never rivaled Jpop. TVXQ and BB are well known, but that's about it. SJJD hasn't come back in a while so we don't know if they'd still be highly received there.

 

Twice has a big chance of opening up a market again though, if Warner's multi million dollar marketing campaign is anything to go off.

[Angel_Nessa]

I'm not a native speaker too, but I've been following the A-music market for quite a long time.

 

I think only an Asian guy like Psy could become relevant in American music market (bc of hiss funny appearance).Asian artists can top billboard charts, but becoming an "American top star"... it's hard cause they are Asians - the same goes to Brazil, where I live, I don't see any Asian person or group topping local charts cause I doubt people will pay much attention, only KPOP fans would. Even Psy said that the Gangman style phenomenon would not repeat, cause it was sth unique. 

 

I followed some Latin American singers who tried to break into the American music market, some found some success but they never reached the level of top American singers cause they were classified as "Latin", I remember Shakira that despite releasing album in English, she was only being nominated and won awards as "Latin.... award"

[Your Bae]

Gangnam Style didn't necessarily end all chances, but it'll be much harder when a good amount of American hold the stereotype that every K-Pop star is a PSY 2.0 now when many of them actually aren't. the problem with this? Not many people will take K-Pop as a serious genre.

 

While I do say this, as another used had said, K-Pop could become a popular genre in itself, rather than trying to go completely the Western way. 

[KUMA-MON]

gangnam style or not, they will still see idol groups see as a gimmick

they can even seem to take asian female soloist seriously 

[2One]

No offense, but do American know anything about other countries? There are popular songs and most of them know all the lyrics, but if you asked them about the artist they won't know who sang it. So for them to know a genre from other countries?!

PSY didn't end anything, to make it there you just need the right catchy song and an agency that will support you by playing it many times of radio/TV

[Mrs.Irene]

Gangnam style still the most successful song in America. We didnt know American type of song. Even PSY said he couldnt believe that gangnam style will become hit not just in America but around the world.

[uts]

It's not like there's a chance to make it big in America before Psy anyway. It's hard to make it big in America especially for Asian. A singer from my country trying so hard for years to make it big there but still didn't make it.

 

Edit.

Psy was lucky Gangnam Style went viral.

[patricia1]

my friends think kpop is a joke, thanks to Gangnam Style