[SOOMPI] Bang Si Hyuk Talks About BTS And The Possibility Of Joining The US Market

[DOOLY]

 

BTS has risen in popularity immensely in recent times, breaking record after record with their second studio album “WINGS.†The group is the first K-pop group to make it as high as 26th on the Billboard 200 chart, not to mention their music show wins, accumulation of music video views in record time, and more.

 

In light of all the recent success, Big Hit Entertainment CEO Bang Si Hyuk spoke about why he thinks BTS has risen so quickly: “We strive for a combination of great performances, charismatic visuals, and creating globally trendy music that is easy for Westerners to listen to.â€

 

He said, “Moreover, [bTS] tell their own stories through their music, something that is not often done in K-pop, and they’ve continuously been accessible to fans via global platforms like Twitter and YouTube.â€

 

BTS’s strengths according to Bang Si Hyuk:

 

“A big thing BTS excels in is that all members participate in writing, composing, and producing music. Within the team, each member knows exactly what it is that he needs to do, and he does it perfectly.â€

 

Despite all the success, and the solid foundation of teamwork, Bank Si Hyuk says BTS isn’t ready to tackle the U.S. market.

 

“A K-pop artist succeeding in Korea and getting noticed by the mainstream U.S. market because of the global scale of K-pop is completely different in every way from entering the U.S. market and competing with the mainstream artists there.â€

 

Bang Si Hyuk continued, “BTS has strengths as K-pop artists, and they’ve made it to where they are now by playing to those strengths. Because of this, we will be focusing in BTS’s growth as K-pop artists in the future as well. During that process [of growth], if [bTS] surpasses that critical point and is able to not just be noticed by the U.S., but jump into that market, we would be so thankful, but I think actively preparing for the U.S. market would be biting off more than we can chew.â€

 

Source (1)

 

Different trans but same concept:

 

 

Click here to view the Tweet

 

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This was a very nice and interesting read. I like Bang PD's way of thinking.

[NovembersChopin]

Smart dude. Trying to enter US market would be career suicide. 
They've pretty much reached top tier level for boy groups now, and part of that is only because they're so active with their Korean promotions. If they disappeared to the US, they'd come back and probably lose a bit of popularity.

[Botchan]

"...jump into that market, we would be so thankful, but I think actively preparing for the U.S. market would be biting off more than we can chew.â€

 

Bang PD knowing what's up. Other people should take notes.

[RYUZAKI]

He observes and understands that this "breaking into US market" is not an easy task. I mean look at what happened to jyp and wonder girls' attempt several years ago.

 

He admitted their strength and talents but he's also realistic and grateful for what they've achieved so far. Humble guy.

[ChaShinRae]

I don't pay attention to news about officials from Kpop agencies but I really think Bang PD is a very smart man.

[vocalmonster]

Thank the lord. Last thing I want is for them to be shipped over to the US

[Heartbeat]

He's smart. 

[BTS PAVED THE WAY]

Smart moves, Bang PD.. JYP and YG need to learn from this guy 

[cookiesjam]

bang pd is smart..he is not rushing...they should steadily grow their fame in korea first

[glasses]

Thank Fuck

[kisse]

Bang pd is smart. Bangtan are in good hands.

 

“A K-pop artist succeeding in Korea and getting noticed by the mainstream U.S. market because of the global scale of K-pop is completely different in every way from entering the U.S. market and competing with the mainstream artists there.â€

I wish others would realise this too.

[memeyoongi]

According to Bang PD, "To go beyond is as wrong as to fall short." 

 

 

 

BANGTAN IS BLESSED

[JWV]

Yeah its too early to enter US market. 
But imagine BTS becoming successful group in US, like One direction etc. 

[purpletea]

“A K-pop artist succeeding in Korea and getting noticed by the mainstream U.S. market because of the global scale of K-pop is completely different in every way from entering the U.S. market and competing with the mainstream artists there.â€

 

That's basically everything that needs to be said about that. BTS seem to be in great hands. I hope they can continue to grow and do well all around the world

[VTMara]

That was really good statement. Bang PD comes across as both humble and grateful - and seems really smart. It seems like BTS have good direction from their leaders.

 

 

 

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[justgolol]

Here's not delulu he knows it's different markets and appealing to different people they are doing just fine and growing right now glad that he'd not rushing

[Ryan Monster]

He's smart. 

[Akpheart]

They've entered the U.S. market anyways without even trying. Kings of succeeding by being themselves.

[Delusion_Angel]

He's smart, he knows what he's talking about. Our boys learnt from the best.

[Shield]

What a smart guy, he really knows what he's doing 

[sweet potato]

bish is smart..gj

[TT MinSoul]

He's a wise guy ^_^

[Girl_in_Luv]

He's really smart. This was what I was worried about tbh. Thank goodness Bangtan has BangPD as their boss.

 

Yeah its too early to enter US market. 
But imagine BTS becoming successful group in US, like One direction etc. 

 

[freya]

Bang PD seems to know what he's doing and I'm glad for it. 

[nixsi]

"They’ve continuously been accessible to fans via global platforms like Twitter and YouTube"

 

Whoops someone should learn from him 

 

"A K-pop artist succeeding in Korea and getting noticed by the mainstream U.S. market because of the global scale of K-pop is completely different in every way from entering the U.S. market and competing with the mainstream artists there"

 

 He knows that is not easy to break US market, nice 

 

"I think actively preparing for the U.S. market would be biting off more than we can chewâ€

 

He's very realistic, despite the success Bts has he's still humble and you can see from his statement that he's not going to ship them to US *THANK YOU LORD*