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Oppar isn't as rich as you think


Rophie

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Kpopalypse wrote an amazing article about the structure of the average k-pop idol contract,the sad reality behind the majority of k-pop stars, and where most of the real money comes from. If you are too lazy to read the entire article I'll leave some bullet-points below:

 

 

The Article:

http://kpopalypse.wordpress.com/2014/01/07/chocolate-love-marketing-101-for-deluded-k-pop-fans/#respond

 

Some Points from the Article:

  1.  The company/label pays for all the artist’s living expenses and spend years training them and making their product.
  2.  Hundreds of thousands, sometimes even millions, are spent on idols pre-debut  and the company is relying on the idol's future activities to help pay back the loan. 
  3. Selection processes for idol groups are extremely competitive, and when you first approach an agency, you’re a nobody, so you have no bargaining power, so most of the initial contracts are crap.
  4. VERY few K-pop artists are rich, or even well-off.

 

 

What We Need to Realize as Fans:

 

You = The Customer

K-Pop Songs = The Product

Entertainment Company = The Retailer

Has now become:

Entertainment Company = The Retailer

Advertisers = The Customer

Idols = The Shelf Space

Your Attention To The Idols/Shelf Space = The Product

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The Article:

http://kpopalypse.wordpress.com/2014/01/07/chocolate-love-marketing-101-for-deluded-k-pop-fans/#respond

 

Some Points from the Article:

  •  The company/label pays for all the artist’s living expenses and spend years training them and making their product.
  •  Hundreds of thousands, sometimes even millions, are spent on idols pre-debut  and the company is relying on the idol's future activities to help pay back the loan. 
  • Selection processes for idol groups are extremely competitive, and when you first approach an agency, you’re a nobody, so you have no bargaining power, so most of the initial contracts are crap.
  • VERY few K-pop artists are rich, or even well-off.

Should be added to the list:

 

5. VERY few K-pop companies are well-off or even make money at all.

 

 

edit:

 

 

Kpopalypse wrote an amazing article about the structure of the average k-pop idol contract,the sad reality behind the majority of k-pop stars, and where most of the real money comes from.

I started reading the "amazing article" and the first 10 lines makes it seem like the article is written by a retard.

 

edit 2: I read a bit more. The article is indeed written by a retard. It's complete shit.

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This isn't specific to Korea, artists in the west have the same problems. They are given an advance before their first single/album drops and that is used to pay for living expenses. The company pays for the video and song production and once the album drops the artist is in the hole until everything is paid back. It's just how the industry works in general. The artist is always the last one paid. Not necessarily fair, but that's just how it is.

 

I'm pretty confident my faves are doing just fine though.

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Should be added to the list:

 

5. VERY few K-pop companies are well-off or even make money at all.

 

 

edit:

 

 

I started reading the "amazing article" and the first 10 lines makes it seem like the article is written by a retard.

 

lol ignore the beginning and work your way downwards, he/she has a lot of experience in the music industry so its a pretty interesting read.

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Guest Kami_removed

Don't take posts from this blog

 

He whores himself out on this forum and his articles usually suck

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This isn't specific to Korea, artists in the west have the same problems. They are given an advance before their first single/album drops and that is used to pay for living expenses. The company pays for the video and song production and once the album drops the artist is in the hole until everything is paid back. It's just how the industry works in general. The artist is always the last one paid. Not necessarily fair, but that's just how it is.

 

I'm pretty confident my faves are doing just fine though.

 

The article actually starts off with how the western music industry works, the difference is k-pop idols are not given an advance where as western artists are (according to the article)

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