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Utada Hikaru currently #5 on iTunes US - and why that matters


GoldenRule

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Utada Hikaru's new album, "Fantome," is currently the fifth-ranking album on iTunes US, surpassing GOT7's "Flight Log: Turbulence" and the Hamilton soundtrack overnight. The album has thus become one of the highest, if not THE highest, charting JPop albums on iTunes US - a much larger market than Japan's iTunes. And it's still getting positive updates on Kworb, meaning it could rise a little higher before its peak.

 

This is incredible for a few reasons. First, unlike with KPop, there's no "JPop wave" in the US. Japanese artists rarely have any luck breaking into the US market. Utada built a sizable fanbase entirely on her own. Her charting success is hers, and nobody else's.

 

Second, this is Utada's most Japanese album to date. It uses far fewer English lyrics, and even the titles are in Japanese. "Fantome" in no way caters to the ears of American listeners - and we're totally here for it. The pervasive idea that Westerners want foreign acts to genuflect to their tastes is disproven yet again.

 

Finally, it's proof that when Japanese artists make their music legally available for purchase in the US, it sells well - at least for big artists like Utada. For a long time, Utada's team would release her music in Japan first, and then in the US months later (if ever). By making the release date the same for Western markets as it is for Japan, they ensured that all of the fans hyped up about the new album could buy it immediately - and not resort to illegal downloads out of impatience.

 

As an Utada fan, I'm so excited for her. I'm excited to see where "Fantome" lands on Billboard.

 

 

 

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Second, this is Utada's most Japanese album to date. It uses far fewer English lyrics, and even the titles are in Japanese. "Fantome" in no way caters to the ears of American listeners - and we're totally here for it. The pervasive idea that Westerners want foreign acts to genuflect to their tastes is disproven yet again.

 

i keep saying that. That also counts for Kpop. Its just wrong to change music for international fans. Many of these fans show interest because the music is different. If they make their music like western music.... it just takes away the charme, imo.

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And to think gringos are closed minded and just plain stupid (because they are, and yes, I'm biased because of events between my country and US), this is amazing, just to think that a new generation is opening itself to world instead of thinking that everyone has to make themselves "more gringo" to make an enter in the united states market.

 

Great job Utada, you were able to at least change a little their little mind-set.

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legend


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I don't really think this would happen for most other acts because Utada is the only act from the peak of the JPop wave of last decade who was generally likable among international fans. And today, there aren't really any unifying acts in Japanese music. Things are much more separate today.

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  • 2 weeks later...

Finally, it's proof that when Japanese artists make their music legally available for purchase in the US, it sells well - at least for big artists like Utada. For a long time, Utada's team would release her music in Japan first, and then in the US months later (if ever). By making the release date the same for Western markets as it is for Japan, they ensured that all of the fans hyped up about the new album could buy it immediately - and not resort to illegal downloads out of impatience.

 

 

100% agree with this. I was pleasantly surprised when I saw that I was able to purchase it on the release date. Even earlier this year, there was delay for Manatsu no Tooriame and Hanataba wo Kimi Ni.

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I don't really think this would happen for most other acts because Utada is the only act from the peak of the JPop wave of last decade who was generally likable among international fans. And today, there aren't really any unifying acts in Japanese music. Things are much more separate today.

QFT.

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