Pictures of a girl bathing in a pothole in the middle of the road in western Thailand went viral this week. Apparently, her natural mud bath was for a good cause.
The 22-year-old model, named "Palm", decided to take the "protest bath" after having had enough of the condition of the roads in her hometown, Mae Ramat District, Tak Province.
Palm, who works in Bangkok, said that she often comes home to visit her family and has to drive through these potholes.
According to her, there are more than a hundred households in her district that need to use this route and it would help them a lot if the roads were fixed.
The road problems in the province had long been ignored by the government and had caused accidents.
She hoped that her "sarcastic protest" would eventually get the attention of the responsible agencies.
Mae Ramat District is a residence of many hill tribes. And Palm is half Thai, half Karen.
Update: In the wake of online criticism, the governor of Tak Province this morning ordered the relevant agencies to go straight to the district and fix the roads with no delay.