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Why Did Skin Color Ideals Change so drastically in just a few years?


Briar Rose

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Pale skin have always been the standard for asians tho, I'm asian fyi, since it rooted back from like hundred of yrs back to farmers vs royal classism. I don't think it changed that much.

 

Also in those videos, the different in filter lenses and lighting could make their skin tone different even if it's the same shade js.

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koreans standard after lee hyori left the scene, she was one of the idols that promoted tanned skin, afterwards everyone joined the trend. Nowadays most idols debut with bleached white skin, so ppl have to follow the trend, if u are different then they target u and call u names. 

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Reactions have changed. Back in 2010, Minho never wore bb cream on TV shows and the red carpet. He was super tan and no one seemed to care. And Yuri was dark and people lusted for her. She was popular. I see someone brought up Lee Hyori and her popularity. That makes sense.

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East asian ideal has always tended towards lighter skin tones. It's not some sudden shift. A couple heavily filtered and poor lighting videos means nothing compared to evidence that dates back centuries.

 

If you think some idols are darker skin and that they are representative of some change in trend instead of being exceptions to the rule, I don't know what you smoking. But you're clearly not sober.

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Pale skin have always been the standard for asians tho, I'm asian fyi, since it rooted back from like hundred of yrs back to farmers vs royal classism. I don't think it changed that much.

 

Also in those videos, the different in filter lenses and lighting could make their skin tone different even if it's the same shade js.

 

when i exclusively followed jpop i never saw it as a standard. all these artists were tan or got really dark for time to time. actresses weren't milky white~ either. not until kpop have i seen this standard.

 

or maybe it was there all along but the ones i followed didn't follow the standard.

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Pale skin have always been the standard for asians tho, I'm asian fyi, since it rooted back from like hundred of yrs back to farmers vs royal classism. I don't think it changed that much.

 

Also in those videos, the different in filter lenses and lighting could make their skin tone different even if it's the same shade js.

Lol. In 2014, netizens were ruthless when a tanned woman crowned Miss Thailand World, her IG was attacked with hate comments saying she was ugly, she representing the nation was embarrassing. This year, netizens enraged that a tanned contestant did not won Miss Thailand Universe.  :derp:

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The 2nd hallyu wave which was more intl made the trend worst and upped the ante for korean ent. companies. they felt their artists have to look the best cuz they're representing korea on a world stage. before hallyuwave was just in a few asian countries, now it has grown 

This is probably one contributing factor.

 

It's true that pale skin has always been the beauty ideal in Korea but it's undeniable that idols are sooooo much lighter than they were just a few years back. Look at 2NE1, SHINee, and the Wonder Girls when they first debuted. Granted when 2ne1/SHINee were debuting tanned skin was a hot trend, but even as that trend faded away many idols still maintained their natural skin tone. Idols like Seolhyun and Hyeri being considered dark now is crazy, a few years back they would have fit right in with most idols circa 2008-2012.

 

It's also probably bc of the oversaturation of the market, with more competition there is more pressure to be paler and more beautiful than the hundreds of other idols out there. Another possibility is the technology used in bb creams and other skin lightening makeup/products has improved and thus increased the demand for them. 

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when i exclusively followed jpop i never saw it as a standard. all these artists were tan or got really dark for time to time. actresses weren't milky white~ either. not until kpop have i seen this standard.

 

or maybe it was there all along but the ones i followed didn't follow the standard.

Japan is the country with geisha painted their face literally white tho. Also the concept of yamato nadeshiko is a black hair, pale skin beauty. It's just Japan isn't strict on a specific looks like you got the gyaru, ganguro subculture that happened but pale skin is also consider an attractive trait.

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Japan is the country with geisha painted their face literally white tho. Also the concept of yamato nadeshiko is a black hair, pale skin beauty. It's just Japan isn't strict on a specific looks like you got the gyaru, ganguro subculture that happened but pale skin is also consider an attractive trait.

 

geisha isn't "in" anymore... standards & trends change. i'm not denying that pale, long dark hair isn't the ideal beauty but they don't push it onto society like sk, imo. 

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Lol. In 2014, netizens were ruthless when a tanned woman crowned Miss Thailand World, her IG was attacked with hate comments saying she was ugly, she representing the nation was embarrassing. This year, netizens enraged that a tanned contestant did not won Miss Thailand Universe.  :derp:

I feel the shift towards darker skin in my country too. Pale skin is still favored but now they don't want to look pasty white bt want the "healthy glow", "healthy blush". Whitening products commercials now use similar wordings too. And I've seen women who are naturally pale try to get a tan. Especially in tourism cities. Because foreigners prefer tanned skins.

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Pale skin have always been the standard for asians tho, I'm asian fyi, since it rooted back from like hundred of yrs back to farmers vs royal classism. I don't think it changed that much.

 

Also in those videos, the different in filter lenses and lighting could make their skin tone different even if it's the same shade js.

I agree with this. There is probably a shift, but not that much.

 

Also if you watch JJ Project diaries their skin tone looks exactly the same shade as they are now. Different/ better lighting/ editing/ filters play a part too.

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when i exclusively followed jpop i never saw it as a standard. all these artists were tan or got really dark for time to time. actresses weren't milky white~ either. not until kpop have i seen this standard.

 

or maybe it was there all along but the ones i followed didn't follow the standard.

 

Japan is less rigid about these things, but there are examples of it, such as EXILE being called gangsters and construction workers because of how dark they are.

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