Jump to content
OneHallyu Will Be Closing ~ Read Only Starting Dec. 20th ~ Shutdown Dec. 25th ×
OneHallyu

Album sales from 13th April - 5th May


Recommended Posts

I think these are just online trends/popularity? Nothing to do with album sales.

 

It's not a list of popularity or online trend. It's a monthly rank about boy group's marketability.

 

"Boy Group Brand Power Ranking published by Korean Corporate Reputation Research Centre. Basically they publish brand power index each month which represents the 'marketability' of idol groups in Korean commercial advertisement industry."

 

This research was conducted by the Korean Corporate Reputation Institute, who based their measurements on three indexes: participation, communication, and brand reputation (my translation may be messy but this is what I can gather). They analyzed both big data (huge volumes of data) and keywords (I'm guessing the brand's relevant keywords' search volume) in order to measure the interest and traffic generated by a group's fanbase and how significant of an impact it made on the brand. They measured data from the time period of February 11th - March 12th. As a general note, the research conducted seems to focus primarily on the behavior of online consumers.

 

Remember, this is not about a group's general popularity. This is basically about how much impact a boy group's endorsement has had on a brand during the allotted time period.

 

 

BTS has been topping this ranking since December of last year, 6 months straight now with May incluided now.

 

Some articles and threads about it.  :) 

(1, 2, 3, 4)

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Back to Top