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Kpop Girl Groups in Naver Trends and Google Trends


chaiushhy

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Google Trends and Naver Trends are tools that show the search interest for a key term over time and compare them as a graph. This gives us an indication on how popular or trendy the group is at the moment based on search volume/interest.

 

The graphs below can be created through http://datalab.naver.com/ca/step1.naverand https://www.google.com/trends/explore#q=%2Fm%2F01283zkt%2C%20%2Fm%2F012mghwg%2C%20ioi%2C%20%2Fg%2F11btzyw8k4&geo=KR&date=today%2012-m&cmpt=q&tz=Etc%2FGMT-8

 

For me this is just for fun and a point of interest.

 

Some takeways

 

- IOI is a rocket at least for this promotional period.

- If you did not know already, Twice is more than a trend. They are the most active group and they have no lulls. They are always relevant. 

- In context with other older girl groups, you can see how Twice and IOI still gains the most interest. 

- Produce 101 was just a more popular show than Sixteen, for obvious reasons that it has 101 girls.

 

Some notes:

 

In South Korea, Naver is the most dominant search engine. They have 73% market share. Google South Korea is at 6% or less. 

 

I have not included worldwide trends. 

 

This is just for the last year. 

 

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Google Trends

 

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These graphs can be inaccurate there's groups that have high amounts of activity before their company even knew they existed.  :imstupid: also for Naver trends you should use their hangul names as thats what most koreans will use to look them up, so it would be more accurate.

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These graphs can be inaccurate there's groups that have high amounts of activity before their company even knew they existed.  :imstupid: also for Naver trends you should use their hangul names as thats what most koreans will use to look them up, so it would be more accurate.

 

I did Hangul names for Naver.  :)

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Yes for search trends, it can mean a lot of things, popularity of the group being one of them. Search interest can peak when there is a controversy, or if something goes viral unexpectedly, like Hani's Up/down

 

It is also interesting how search trends really peak around debuts and comebacks, then die down after a few weeks. I think US artists will have different graphs.

 

Search trends also reflect the general interest of the public compared to the strength of fandoms, (unless fandoms start to spam search naver and Google too!)

 

I am sure I am missing a lot more groups here.

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