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KAIST professor writes about the stimulating effect of Seolhyun & Song Joong Ki on consumers


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Omfg get that ACADEMIC #PROMO Seolegend & SJK!

 

Source : http://www.hani.co.kr/arti/science/science_general/740936.html?_fr=mt2

 

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  • KAIST professor Jung Jae Sung discusses consumer behaviour/decision making/behavioural economics + psychology/evolutionary human behaviour + how are brains are wired

  • Discusses consumption and the phenomenon of impulse buying

  • Oscillation of pleasure stimulation when in contact with something we find desirable/likeable (cites examples such as an ahjumma coming in contact with a Chanel bag (LOL) + Seolhyun/Song Joong Ki (how marketers of brands use both celebs in ads).

  • Role of luxury brands and how the brain of a primitive is stimulated in modern consumerist society

  • Discusses how economists see humans as not rational but emotional decision makers

 

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The theories of Consumerism mixed with Seolhyun and Song Joong Ki...

Totally a good read...

^_^

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