The Maker of Skittles, M&Ms and Snickers Is Removing All Artificial Coloring From Their Foods

[My Everything]

OTTO GREULE JR/GETTY

Taste the rainbow no more?

Candy giant Mars Inc. announced they will be eliminating artificial coloring from their “human food products†(the company also makes pet food). This will affect over 50 brands including M&M’s, Skittles, Wrigley’s gum, Snickers, and Twix.

 

Wonder what this change will do to those beloved, brightly-colored Skittles? Well, you’ll have to wait about five years to find out. That’s how long it’ll take for Mars plans to implement the dye-free coloring to all their chocolate, gum, confection, food, and drink categories.

 

“Eliminating all artificial colors from our human food portfolio is a massive undertaking and one that will take time and hard work to accomplish,†Mars Inc. president and CEO Grant F. Reid said in a release.

The candy company has stated that they will work with suppliers to identify natural alternatives while maintaining the “vibrant, fun colors†that customers expect.

But until then, keep on tasting the (artificial) rainbow.

–Michelle Ward Trainor

http://greatideas.people.com/2016/02/11/skittles-mms-mars-artificial-coloring/?xid=socialflow_facebook_peoplemag

[unemployedblackman]

Artificial coloring is no worse than the plastic foods in China and people think it happens only in China. Food in america and china are the same the only difference is the wording to make it sound real.

[Loketâ™”]

But until then, keep on tasting the (artificial) rainbow.  

 

lol

[night vale.]

I've known some people to be sensitive to different food dyes so it's interesting that they'd consider this. I can't see them going through with it though; you can't really make a "natural colored" candy wen most of it is artificial. I mean M&Ms are just chocolate. The shells really have no flavor. The only thing I can see this working for are Twix and Snickers.

[RedVelvetTrash]

Skittles are my go to candy when I need my fix. Idc if they use artificial coloring or not, but can they switch green apple back to lime? Asking the important questions.

[Satoshi Toda]

will it taste different?

 

or is it just the color

 

 

sorry fr the stupid question

[Delincious]

Skittles are my go to candy when I need my fix. Idc if they use artificial coloring or not, but can they switch green apple back to lime? Asking the important questions.

Why cant we have both green apple and lime is the real question

[Black Hare]

just make them all the same color no matter the taste

I'm ready for a russian roulette game of skittles

[RedVelvetTrash]

Why cant we have both green apple and lime is the real question

 

You're right, green apple isn't bad but I need my 7up combo. 

[RedVelvetTrash]

just make them all the same color no matter the taste

I'm ready for a russian roulette game of skittles

 

I think they did that once. Forgot the candy brand tho. Skittles? Smarties? It was something.