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Can someone explain NONAGON


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NONA9ON

NONA9ON is a luxury street-wear brand founded by YG Entertainment and Samsung’s textile subsidiary company Cheil Industries in early 2012. Originally named Natural Nine, the brand was revamped before launch.[33][34]

NONA9ON does not have its own permanent stores and operates instead by selling its products through other retailers in pop-up stores. According to a YG representative on September 15, 2014, after NONA9ON opened its first pop-up store at Apgujeong’s Galleria Department Store on September 12, the entire F/W 2014 stock sold out completely by September 14, within a mere two days. The storage had been filled with items for two weeks, a testament to NONA9ON’s power among consumers and success on the market.[citation needed]

Following the success of NONA9ON in its Korean domestic debut, the clothing line also quickly sold out in its first international pop-up stores in Italy's 10 Corso Como shops in Milan, Seoul and Shanghai, as well as in I.T shops in Shanghai and Hong Kong. Pop-up stores in the Seoul Galleria Department Store, 10 Corso Como Cheongdam and Avenual, and BEAKER Cheongdam and Hannam were also made accessible to consumers within the first week of release. Currently, NONA9ON clothes are sold through online shop Beakerstore. NONA9ON also plans to open a new pop-up store at JayCo in Taiwan.[35]

 

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NONAGON is a clothing brand owned by YG. Simple

 

 

 

 

NONA9ON

NONA9ON is a luxury street-wear brand founded by YG Entertainment and Samsung’s textile subsidiary company Cheil Industries in early 2012. Originally named Natural Nine, the brand was revamped before launch.[33][34]

NONA9ON does not have its own permanent stores and operates instead by selling its products through other retailers in pop-up stores. According to a YG representative on September 15, 2014, after NONA9ON opened its first pop-up store at Apgujeong’s Galleria Department Store on September 12, the entire F/W 2014 stock sold out completely by September 14, within a mere two days. The storage had been filled with items for two weeks, a testament to NONA9ON’s power among consumers and success on the market.[citation needed]

Following the success of NONA9ON in its Korean domestic debut, the clothing line also quickly sold out in its first international pop-up stores in Italy's 10 Corso Como shops in Milan, Seoul and Shanghai, as well as in I.T shops in Shanghai and Hong Kong. Pop-up stores in the Seoul Galleria Department Store, 10 Corso Como Cheongdam and Avenual, and BEAKER Cheongdam and Hannam were also made accessible to consumers within the first week of release. Currently, NONA9ON clothes are sold through online shop Beakerstore. NONA9ON also plans to open a new pop-up store at JayCo in Taiwan.[35]

 

 

 

it's a clothes brand, i heard it flopped though

 

Oh...honestly I thought it was some music release project

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selling out is flopping?

Lol Nona9on did not flop. Their pop up stores get sold out crazy quickly lol

 

 

All articles about it selling out are from 2014. I'm talking recently. (And we rarely see articles about the "success" anymore). Someone said the stock wasn't doing well anymore or something.
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All articles about it selling out are from 2014. I'm talking recently. (And we rarely see articles about the "success" anymore). Someone said the stock wasn't doing well anymore or something.

yes i am talking about currently. About the pop up stores currently, and how they're selling out. 

It's not a new brand anymore.. you want news articles to come out everytime they sell out?

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What you are talking about is that the branch of YGE that had losses included the makeup line, Moonshot, their restaurants, and clothing lines. But, its indicated that it was the makeup line that was a cause of concern because it underperformed.

 

So, I think the clothing line and restaurants are doing ok because analysts are not concern about them like the make up line.

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All articles about it selling out are from 2014. I'm talking recently. (And we rarely see articles about the "success" anymore). Someone said the stock wasn't doing well anymore or something.

 

That's moonshot, their make-up brand. The rest are doing fine (particularly Nonagon, which is outrageous considering how over-priced it is).

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