mysunandmoon 2,266 Posted November 16, 2015 Share Posted November 16, 2015 Taking on so many artists? From around 2008 their main draw is that they have a clear brand and identity, which was well expressed by Big Bang and 2NE1 who became one of the first polished hip hop idol groups. This was not at all affected when they took on Epik High, who work pretty much independently from the YG title, and still produce hip hop music, and may be part of the reason why ballad singer Gummy chose to leave (because she could not uphold the "YG image"). Now, YG is taking on artists from outside this genre such as Lee Hi, who I would classify as R&B or ballad, and AKMU who play folk pop music, which is clearly outside of YG's scope. Not only that, but Winner was not given enough time to really find and publicise their groups unique identity before iKON's debut, meaning neither have received the potential popularity they could have were they more spaced out. My belief is that this cluttered line up of artists (who are all talented, but nevertheless not cohesive) is tarnishing YG's brand recognition and individuality. Had YG spent more time developing Winner's image before releasing iKON, or had they made clear attempts to promote their different genre artists such as Lee Hi and AKMU, I feel this may not have been the case. What do you think? Link to comment Share on other sites More sharing options...
Mystic 6,901 Posted November 16, 2015 Share Posted November 16, 2015 YG still has a pretty small number of artists though when you compare them to other companies. All of their groups have a pretty unique sound (although a lot of people seem to be debating about iKON's sound right now), and all of the artists have a hand in creating their own original work. Overall I think YG is doing a pretty good job at keeping the group's unique identities (managing their comebacks though.... that's a whole other issue). Link to comment Share on other sites More sharing options...
Cloud Of Perception 12,466 Posted November 16, 2015 Share Posted November 16, 2015 The dude use to manage like 1.5 artists for 10 years and all the sudden he has like 30 in under 2 years and hes not stopping any time soon hes signing more and more people that will root in the dungeon. I dont think he has too many artists he just doesnt know how to manage more then one at a time and that hurts the growth of not only the company but his artists as well not mention those poor trainees that he debuts once every eclipse and then boots back into the guest list of his company gatherings where he discussed important issues like new ways to media play, just how far his hat should be crooked or give shitty interviews damaging his own acts I miss Lee Hi AKMU Winner 2NE1....I even miss Masta Wu I dont even want to talk about YGNGG those girls have suffered a lot already thanks to YG and his army of brown nosed yes men Link to comment Share on other sites More sharing options...
Jennifer 883 Posted November 16, 2015 Share Posted November 16, 2015 the main perpetrator is probably yang hyun suk himself, not necessarily the amount of artists imo Link to comment Share on other sites More sharing options...
jaehyun 1,909 Posted November 16, 2015 Share Posted November 16, 2015 I would say they are expanding, the problem is: he is bitting off more than they can chew. If this is not the problem then YG is just stupid. YG´s management was poor af this year. Poor Winner, a rookie without promotions for a year. Not to talk about Lee Hi who has been locked in YG´s dungeon for forever and AKMU. Despite of their lacks SM truly knows how to manage comebacks. Link to comment Share on other sites More sharing options...
Elly_ 5,697 Posted November 16, 2015 Share Posted November 16, 2015 Big bang + 2ne1 + Psy + Akmu + Winner + Ikon = A lot to manage If you think that the ideal manageable company size is Big Bang + 2ne1 then you must have low expectations.. Link to comment Share on other sites More sharing options...
bb4 25,058 Posted November 16, 2015 Share Posted November 16, 2015 he just needs a calendar Link to comment Share on other sites More sharing options...
Gotta Be You 7,656 Posted November 16, 2015 Share Posted November 16, 2015 It all boils down to YG's absolutely horrendous time management skills. Two fucking acts in an entire year having comebacks is ridiculous by anyone's standards. Plus he wasted the first five months of the year by doing nothing. Link to comment Share on other sites More sharing options...
Epi-K-ai 7,612 Posted November 16, 2015 Share Posted November 16, 2015 I disagree. YG needs to spread. With Big Bang beginning to enlist soon enough, like any business they need to make bank. and neither iKON or WINNER would be able to get there in 1 year or even 2 tbh. But having both does give them a slight edge. YG image is far from being tarnished because of the diversity of his acts tho. He's praised for it. The reason it get's tarnished or people get irritated is due to his lack on consistency. its like 1 year he's good the next 2 he's not. Which then throws off his roster and begins to sometimes take a toll on the acts itself. That is something i think that needs serious work on. This year could have been great aside from BB if he decided to do something in the beginning of the year. Than leaving 5 months empty. Link to comment Share on other sites More sharing options...
EpikBlink 9,318 Posted November 16, 2015 Share Posted November 16, 2015 i think he is at a limit i understand winner and ikon to an extent but he certainly does not need to be on kpop star again.. this is the limit at which he can be efficient and keep the distinctive identities for the groups so he better stop putting more people in.. 1. bigbang 2. winner 3. ikon 1. 2ne1 2. YGNGG 1. epik high 2. akmu 3. psy 1. lee hi 2. katie kim Link to comment Share on other sites More sharing options...
ErikaEGO 8,626 Posted November 16, 2015 Share Posted November 16, 2015 To me , he is just trying to change his evil lizard ways by accepting more jobless, homeless artists and that's just really heartwarming to hear <3 Link to comment Share on other sites More sharing options...
양 지 10,015 Posted November 16, 2015 Share Posted November 16, 2015 Gummy chose to leave because she could not release the amount of music that she wanted to as an artist in YG tho. Not cause she couldn't up hold YG "music style". Also more than anything YG needs to manage the artist they already have better. Thats why bringing new people in is a no-no. Tho I do think that a slide from the concept of their idol groups will hurt them as many people look towards YG on not being the typical "idol" groups ;3 Link to comment Share on other sites More sharing options...
racquelle2005 3,692 Posted November 16, 2015 Share Posted November 16, 2015 I would say they are expanding, the problem is: he is bitting off more than they can chew. If this is not the problem then YG is just stupid. YG´s management was poor af this year. Poor Winner, a rookie without promotions for a year. Not to talk about Lee Hi who has been locked in YG´s dungeon for forever and AKMU. Despite of their lacks SM truly knows how to manage comebacks. not releasing music =/= not having promotions. Winner has been in Japan building their fanbase as well as starring in web dramas/mino being on smtm4 so... Link to comment Share on other sites More sharing options...
ZeroDaGod 104 Posted November 16, 2015 Share Posted November 16, 2015 they don't have all that much big bang last album as a group for years is coming up soon. Winner & ikon has been building their fan base, 2ne1 as a group is nearing its end. lee hi & akdong had a huge start, releasing carelessly with them could put those two artisits in jeopardy Link to comment Share on other sites More sharing options...
palechibi 2,748 Posted November 16, 2015 Share Posted November 16, 2015 YG just needs to find a proper calendar & Sit Down to organize a proper schedule for his artists. he has what? 6 - 7 acts under is roster? he could easily give them all a comeback each year giving each act 2 - 3 months of promo Link to comment Share on other sites More sharing options...
jaehyun 1,909 Posted November 16, 2015 Share Posted November 16, 2015 he just needs a calendar Link to comment Share on other sites More sharing options...
mysunandmoon 2,266 Posted November 16, 2015 Author Share Posted November 16, 2015 The dude use to manage like 1.5 artists for 10 years and all the sudden he has like 30 in under 2 years and hes not stopping any time soon hes signing more and more people that will root in the dungeon. I dont think he has too many artists he just doesnt know how to manage more then one at a time and that hurts the growth of not only the company but his artists as well not mention those poor trainees that he debuts once every eclipse and then boots back into the guest list of his company gathering where he discussed important issues like new ways to media play or give shitty interviews I miss Lee Hi AKMU Winner 2NE1....I even miss Masta Wu I dont even want to talk about YGNGG those girls have suffered a lot already thanks to YG and his army of brown nosed yes men This first bit is kind of what I was trying to get at. I completely agree with everyone that it is important at this time in YG's "life cycle" to expand, living off of 2-3 acts isn't sustainable, especially in Korea. What I was trying to express (though not very well obviously) is that they've gone about it the wrong way. People like YG because of their distinct "colour", so when they introduce artists outside of that colour, such as Lee Hi, AKMU, and arguably Winner, they need to work especially had to get those artists recognition, and that means consistent and extensive promotion. I haven't been seeing that, which makes me think that YG has taken on more artists then they're capable of regularly promoting. Link to comment Share on other sites More sharing options...
jaehyun 1,909 Posted November 16, 2015 Share Posted November 16, 2015 not releasing music =/= not having promotions. Winner has been in Japan building their fanbase as well as starring in web dramas/mino being on smtm4 so... Yes, I know this. But I´m talking mostly about Korea because their fans are crazy and super disappointed because of this lack of promos in Korea when they are just rookies. I´m talking about releasing songs, that´s how artists gain more fans. Link to comment Share on other sites More sharing options...
Saturn Girl 2,292 Posted November 16, 2015 Share Posted November 16, 2015 Company stans and the general public are still going to love it so nah he's good. His new gg could release a song of themselves giggling and screaming for 4 minutes and it would top charts and professionals would claim the gg had some of the best vocalists and rappers in all of kpop. Link to comment Share on other sites More sharing options...
mew21 3,160 Posted November 16, 2015 Share Posted November 16, 2015 They don't have too many people.. they just lack the time management skill to manage more than 1 group.. Link to comment Share on other sites More sharing options...
sammydee 8,599 Posted November 16, 2015 Share Posted November 16, 2015 I could care less about yg as a company but all my faves are stuck in their dungeon He just needs a new management team and spare us his interviews Link to comment Share on other sites More sharing options...
ForgottenSoul 1,397 Posted November 16, 2015 Share Posted November 16, 2015 yawn... their brand is better then ever with Lee hi and Akmu , his brand is failing atm due to his management Link to comment Share on other sites More sharing options...
ForgottenSoul 1,397 Posted November 16, 2015 Share Posted November 16, 2015 I could care less about yg as a company but all my faves are stuck in their dungeon He just needs a new management team and spare us his interviews agreed no need for people to be in the dungeon all year and years rip leehi Link to comment Share on other sites More sharing options...
racquelle2005 3,692 Posted November 16, 2015 Share Posted November 16, 2015 Yes, I know this. But I´m talking mostly about Korea because their fans are crazy and super disappointed because of this lack of promos in Korea when they are just rookies. I´m talking about releasing songs, that´s how artists gain more fans. The problem is they are expecting winner to promote in a way that YG has never done before or never made any indication that he would do. 2ne1 and BB both don't go on variety shows anymore unless necessary. At most YG artists go on about 2-3. Their disappointment is primarily their own fault imo. Big 3 rookies are the only rookies that can go a year without releasing music and do just fine. Groups like Seventeen and BTS have to heavily promote because they don't have the same resources. I think most of winner's fans came from other fandoms and thus are under the impression that YG is going to do what smaller companies do with their rookies which just isnt gonna happen. Link to comment Share on other sites More sharing options...
Cloud Of Perception 12,466 Posted November 16, 2015 Share Posted November 16, 2015 This first bit is kind of what I was trying to get at. I completely agree with everyone that it is important at this time in YG's "life cycle" to expand, living off of 2-3 acts isn't sustainable, especially in Korea. What I was trying to express (though not very well obviously) is that they've gone about it the wrong way. People like YG because of their distinct "colour", so when they introduce artists outside of that colour, such as Lee Hi, AKMU, and arguably Winner, they need to work especially had to get those artists recognition, and that means consistent and extensive promotion. I haven't been seeing that, which makes me think that YG has taken on more artists then they're capable of regularly promoting. The management team at YG have no idea how to handle the amount of artists they have taken in, if YG was smart they are in the best situation out of any kpop company in korea they have acts who completely produce their music in AKMU, Epik High and Winner so they dont have to pay for producers, Lee Hi who could be a top soloist IKON who is a rising rookie who are on their way to big time success, YGNGG who is waiting to debut, PSY who they could still make money off One who already has a established popularity and is a good rapper Katie Kim who could establish a decent to great solo career and of course BB and 2NE1 who are just cash waiting to happen All this is guaranteed money if in the hands of a competent staff and CEO but what does he do NOTHING he sits there and wastes time and wastes so much potential money and growth as a company Link to comment Share on other sites More sharing options...
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