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JYPE responds to controversy surrounding school uniform add


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There seems to be a rising controversy over girl group TWICE‘s recent advertisement for school uniforms.

 

In the advertisement, there are phrases such as “Make it thinner with this skirt! Shading skirt†and “Tighten it with this jacket! Corset jacket.†Then there is a picture of Park Jin Young looking as if he is judging you, along with the girl group members striking poses that emphasize the hips and chest.

jyp uniform

 

This advertisement has been posted on the front gate of middle and high schools.

 

Not only that, but on the homepage of this advertisement there is a project called “JYP’s ‘Thin’derella Project†where it encourages students to spread this advertisement through SNS.

 

This advertisement has enraged teachers who protested, “If we don’t make this a problem, then it won’t be. So we are trying to make it a problem.â€

 

Educators proceeded to file a “societal evaluation request†which voices opinions such as, “We do not understand why students, who are still growing up, need to wear shading skirts to make their legs look thinner and corset jackets. Shading skirts and corsets emphasize the female body, and the models in the advertisement look like bartenders and hostesses who have uniform fetishes.â€

 

It continues, “Teenagers are already trying to look like girl groups by going on extreme diets that make them underweight, have weak immune systems, and suffer from anorexia or tuberculosis.â€

 

http://www.soompi.com/2015/10/14/jyp-entertainment-under-fire-for-school-uniform-advertisement-that-encourages-students-to-be-thin/?utm_source=rss&utm_medium=rss&utm_campaign=jyp-entertainment-under-fire-for-school-uniform-advertisement-that-encourages-students-to-be-thin

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What kind of trash company and did the team of JYPE talk to them well before this whole ad? Seeing as they are not suing them makes me wonder if hey knew what the ad was about or at least the draft of the ad before it got published.
Absolute trash they are for making such an advertisement (the company not JYPE)

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What did I miss?

 

 

 

What did I miss?

 

 

 

 

 

What did I miss?

 

Long story short: JYP and Twice did a school uniform ad together and it's being criticized for sexualizing the girls of Twice and promoting a certain body image.

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Long story short: JYP and Twice did a school uniform ad together and it's being criticized for sexualizing the girls of Twice and promoting a certain body image.

Oh. Lol the school ads looked fine to me tho? Maybe it was him being there that made it looked awkward esp the Tzuyu pic which looked creepy af. But other than that, the individual shots didn't have anything that was sexual per say lol. Unless we are talking about skirts lengths and stuff but they looked good to me lol.

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Oh. Lol the school ads looked fine to me tho? Maybe it was him being there that made it looked awkward esp the Tzuyu pic which looked creepy af. But other than that, the individual shots didn't have anything that was sexual per say lol. Unless we are talking about skirts lights and stuff but they looked good to me lol.

Yeah people don't seem to like how short some of those skirts are, so I think that's part of why people are viewing it as sexual.

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Oh. Lol the school ads looked fine to me tho? Maybe it was him being there that made it looked awkward esp the Tzuyu pic which looked creepy af. But other than that, the individual shots didn't have anything that was sexual per say lol. Unless we are talking about skirts lengths and stuff but they looked good to me lol.

The words

 

In the advertisement, there are phrases such as “Make it thinner with this skirt! Shading skirt†and “Tighten it with this jacket! Corset jacket.†Then there is a picture of Park Jin Young looking as if he is judging you, along with the girl group members striking poses that emphasize the hips and chest.

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