Hero 899 Posted September 29, 2015 Share Posted September 29, 2015 People seem to attribute Got7's poor chart performance to JYP's lack of promotion and mediaplay. But they have media-played quite a bit for this comeback. Park Jin-young himself just spammed the news with comments about how he was impressed with Got7's choreography this comeback. On the days preceding the music video release, they had numerous teasers and spoilers to get the GP hyped up. This was also reported by Korean news. It's just that most international fans don't actually follow the Korean news sites. The media-play for Wonder Girl's comeback was the most for a summer girl group comeback this year. Everything from member line-ups, to their band concept and everything was all over news portals. I think it's time people stopped excusing poor chart activity with poor company management. Maybe this is just because I'm defensive of JYP. Link to comment Share on other sites More sharing options...
PussySlayedByTzuyu 7,430 Posted September 29, 2015 Share Posted September 29, 2015 delete Link to comment Share on other sites More sharing options...
Hero 899 Posted September 29, 2015 Author Share Posted September 29, 2015 Because JYPE are clean..unlike other cheating companies The delusion. Companies are companies... and I referenced several instances in which they do media-play. Link to comment Share on other sites More sharing options...
Pessego 2,194 Posted September 29, 2015 Share Posted September 29, 2015 Because JYPE are clean..unlike other cheating companies Link to comment Share on other sites More sharing options...
noon 20,968 Posted September 29, 2015 Share Posted September 29, 2015 Because JYPE are clean..unlike other cheating companies sure-jan.gif Link to comment Share on other sites More sharing options...
Iron Girl 3,768 Posted September 29, 2015 Share Posted September 29, 2015 Link to comment Share on other sites More sharing options...
Case closed 496 Posted September 29, 2015 Share Posted September 29, 2015 Honestly their mediaplay is little to none. They promote Got7 well though.i wished they mediaplayed about this comeback more! Link to comment Share on other sites More sharing options...
Gen_ki 11,021 Posted September 29, 2015 Share Posted September 29, 2015 JYP media plays, just not to the level of other companies. Link to comment Share on other sites More sharing options...
siwan 1,297 Posted September 29, 2015 Share Posted September 29, 2015 typically media play refers to companies deliberately paying journalists to write articles about them. let's look at hypothetical company F, for example. the large amount of articles about this company F would thus induce buzz around the company. this is especially effective if these articles compare figures from company F with more popular figures in the industry this is different from journalists writing articles out of their own volition. articles about the wonder girls, for example, automatically gain tons of views, which encourages journalists to write articles about them. when it comes to boy groups that have a sizeable amount of fans, ie bigstar, monsta x etc, journalists will almost always publish articles reporting that these groups have released teasers/mvs etc. this is as fans of these groups often will read the articles, resulting in higher pageviews. you cannot immediately jump to the conclusion that a company is paying journalists to write articles, just because there are articles about the company. tldr: releasing teasers and having journalists write about them is not necessarily mediaplay Link to comment Share on other sites More sharing options...
biawakstruus 641 Posted September 29, 2015 Share Posted September 29, 2015 Link to comment Share on other sites More sharing options...
bearbeat 5,311 Posted September 29, 2015 Share Posted September 29, 2015 typically media play refers to companies deliberately paying journalists to write articles about them. let's look at hypothetical company F, for example. the large amount of articles about this company F would thus induce buzz around the company. this is especially effective if these articles compare figures from company F with more popular figures in the industry this is different from journalists writing articles out of their own volition. articles about the wonder girls, for example, automatically gain tons of views, which encourages journalists to write articles about them. when it comes to boy groups that have a sizeable amount of fans, ie bigstar, monsta x etc, journalists will almost always publish articles reporting that these groups have released teasers/mvs etc. this is as fans of these groups often will read the articles, resulting in higher pageviews. you cannot immediately jump to the conclusion that a company is paying journalists to write articles, just because there are articles about the company. well, following this logic then, sm and yg doesn't mediaplay at all since their acts are all notably more popular and have way bigger fan size than the groups you mentioned. in fact, seeing how any news about sm and yg acts will definitely generate a lot of views, the media should pay to write about them. Link to comment Share on other sites More sharing options...
little lion 140 Posted September 29, 2015 Share Posted September 29, 2015 What about 2pm , Miss A and others 123456789 artists under the company tho? Link to comment Share on other sites More sharing options...
Ege-vika 208 Posted September 29, 2015 Share Posted September 29, 2015 Cause he doesn't really. Mediaplaying will be publishing like 30+ articles about, for example, how their group is next "... ",bringing controversy. But they usually just drop some teasers and dates. That's just good old average promoting. I don't think that's the reason of not that good charting though. I mean, miss A didn't get any too, but were on top. Link to comment Share on other sites More sharing options...
Nancy_boy 2,019 Posted September 29, 2015 Share Posted September 29, 2015 I think there is a difference between promotion and mediaplay. Teasers for example are not mediaplay. Bombarding the news sites with articles about X group comeback with inflating (?) X group achievements or misleading reports, that is media play, X concert is sold out in 0.01 seconds! (when is actually just the first round) or X sold 20 million copies! (when is actually pre-orders) etc You can actually have small amount of teasers and tons of media play. edit btw: I'm not saying they don't mediaplay, I'm sure they do, too. I'm just saying that promotion =/= mediaplay Link to comment Share on other sites More sharing options...
Oliver 22,442 Posted September 29, 2015 Share Posted September 29, 2015 People seem to attribute Got7's poor chart performance to JYP's lack of promotion and mediaplay. But they have media-played quite a bit for this comeback. Park Jin-young himself just spammed the news with comments about how he was impressed with Got7's choreography this comeback. On the days preceding the music video release, they had numerous teasers and spoilers to get the GP hyped up. This was also reported by Korean news. It's just that most international fans don't actually follow the Korean news sites. The media-play for Wonder Girl's comeback was the most for a summer girl group comeback this year. Everything from member line-ups, to their band concept and everything was all over news portals. I think it's time people stopped excusing poor chart activity with poor company management. Maybe this is just because I'm defensive of JYP. First of all.. JYP only posted on Instagram about GOT7.. And it was AFTER the MV came out.. Like almost the next morning.. [KST] and as for Wonder Girls.. Even before the teasers came out there were dozens of articles out .. Heck it was even in the daily news.. JYP doesn't remotely media play as other companies do.. They never released articles about their artists getting all kills or articles about GOT7 selling 100k on Gaon this year.. Or even the fact that DAY6's album was completely self composed .. Which YG does mediaplay.. I really really wish they do mediaplay their artists like other companies do.. Link to comment Share on other sites More sharing options...
CandyCane23049 44,319 Posted September 29, 2015 Share Posted September 29, 2015 So people want JYPE to buy journalist basically to write more articles if a journalist doesn't want to under their own volition? Link to comment Share on other sites More sharing options...
CandyCane23049 44,319 Posted September 29, 2015 Share Posted September 29, 2015 First of all.. JYP only posted on Instagram about GOT7.. And it was AFTER the MV came out.. Like almost the next morning.. [KST] and as for Wonder Girls.. Even before the teasers came out there were dozens of articles out .. Heck it was even in the daily news.. JYP doesn't remotely media play as other companies do.. They never released articles about their artists getting all kills or articles about GOT7 selling 100k on Gaon this year.. Or even the fact that DAY6's album was completely self composed .. Which YG does mediaplay.. I really really wish they do mediaplay their artists like other companies do.. They have had articles similar like that though like GOT7 Japanese showcase, Just Right being a healing song and calling them the healing idols, Day6 being on Billboard chart , itunes chart, etc.... Link to comment Share on other sites More sharing options...
cheese2 3,241 Posted September 29, 2015 Share Posted September 29, 2015 maybe because jyp says things like how he picks good kids so people think jyp wouldn't do mediaplay and apparently mediaplay is bad or because netizenbuzz and those other knet translating sites don't translate all those articles. Link to comment Share on other sites More sharing options...
siwan 1,297 Posted September 29, 2015 Share Posted September 29, 2015 well, following this logic then, sm and yg doesn't mediaplay at all since their acts are all notably more popular and have way bigger fan size than the groups you mentioned. what i'm trying to say is that you shouldn't jump to conclusions. how on earth are you supposed to know whether articles are products of media-play or not? of course sometimes it may seem really obvious. if hypothetical company F, for example, releases 10 articles every day about hypothetical girl group member S, it is highly probable that the company is engaging in media-play. in that case, i wouldn't blame you if you assert that company F is engaging in media-play despite a lack of definitive evidence. in fact, seeing how any news about sm and yg acts will definitely generate a lot of views, the media should pay to write about them. that... is not how the media works... the most important thing you need to understand is that news articles are the main sources of information for most people. the average person will not actively search up for news from fansites etc pertaining to hypothetical idol group B, no matter how popular they are. you're sorta right in that many publishers pay for exclusive rights to stories. it is, however, tangential to the crux of the matter, seeing that the news that we are discussing in this thread have non-rival properties (ie news about hypothetical idol group B's comeback). otherwise, what you're saying isn't entirely inaccurate. Link to comment Share on other sites More sharing options...
Case closed 496 Posted September 29, 2015 Share Posted September 29, 2015 Cause he doesn't really. Mediaplaying will be publishing like 30+ articles about, for example, how their group is next "... ",bringing controversy. But they usually just drop some teasers and dates. That's just good old average promoting. I don't think that's the reason of not that good charting though. I mean, miss A didn't get any too, but were on top. Miss A was sorrounded by controversies ie members discord and Suzy lee Minho scandal..well regardless,They always do well digitally,but only You did better than Expected! Link to comment Share on other sites More sharing options...
siwan 1,297 Posted September 29, 2015 Share Posted September 29, 2015 Miss A was sorrounded by controversies ie members discord and Suzy lee Minho scandal..well regardless,They always do well digitally,but only You did better than Expected! OK that is true, but i honestly doubt that jype pays journalists to talk about miss a "falling apart" i mean it's possible, but i highly doubt it lol Link to comment Share on other sites More sharing options...
2B or Not 2B 16,251 Posted September 29, 2015 Share Posted September 29, 2015 I wish some of that passed onto miss A in good light also it wouldn't hurt them to put out articles that the C-line of miss A is busy af now Link to comment Share on other sites More sharing options...
Hero 899 Posted September 29, 2015 Author Share Posted September 29, 2015 They have had articles similar like that though like GOT7 Japanese showcase, Just Right being a healing song and calling them the healing idols, Day6 being on Billboard chart , itunes chart, etc.... Yeah. what i'm trying to say is that you shouldn't jump to conclusions. how on earth are you supposed to know whether articles are products of media-play or not? of course sometimes it may seem really obvious. if hypothetical company F, for example, releases 10 articles every day about hypothetical girl group member S, it is highly probable that the company is engaging in media-play. in that case, i wouldn't blame you if you assert that company F is engaging in media-play despite a lack of definitive evidence. You definitely can't come to conclusions but I think when big company figures like Yang Hyun-suk and Park Jin-young come out to make statements about their groups, it is a clear attempt at media-play. Even if they aren't paying people off to write articles about them, they are certainly training to invite it. Also I disagree that media-play = company pays journalist. As you say yourself journalists are incentivised to write about big companies because of the viewership they bring; I don't think companies associated with excessive media-play like YG actually pays journalists at all. However, what YG does very smartly is make comments that galvanizes journalists to write reports. Very different, but still media-play. And JYP does it very often himself - his comments about JYP being a company that cares about 'personality first' is a direct shot at media-play. Link to comment Share on other sites More sharing options...
SunBaeNim 6,398 Posted September 29, 2015 Share Posted September 29, 2015 People seem to attribute Got7's poor chart performance to JYP's lack of promotion and mediaplay. But they have media-played quite a bit for this comeback. Park Jin-young himself just spammed the news with comments about how he was impressed with Got7's choreography this comeback. On the days preceding the music video release, they had numerous teasers and spoilers to get the GP hyped up. This was also reported by Korean news. It's just that most international fans don't actually follow the Korean news sites. The media-play for Wonder Girl's comeback was the most for a summer girl group comeback this year. Everything from member line-ups, to their band concept and everything was all over news portals. I think it's time people stopped excusing poor chart activity with poor company management. Maybe this is just because I'm defensive of JYP. LoL 1. "Park Jin-young himself just spammed the news with comments about how he was impressed with Got7's choreography this comeback. " Why did you call "SPAM"? He just posted on his instagram that he has impressed with the boys' hard work. 2. "People seem to attribute Got7's poor chart performance to JYP's lack of promotion and mediaplay." Where did you get this summary from? Please give evidence. At least some opinions in Onehally. Please quote the sources. 3. You cannot call GOT7 chart "poor" coz it did quite well comparing to the past. Now No. 20 on Instiz. Link to comment Share on other sites More sharing options...
siwan 1,297 Posted September 29, 2015 Share Posted September 29, 2015 You definitely can't come to conclusions but I think when big company figures like Yang Hyun-suk and Park Jin-young come out to make statements about their groups, it is a clear attempt at media-play. Even if they aren't paying people off to write articles about them, they are certainly training to invite it. Also I disagree that media-play = company pays journalist. As you say yourself journalists are incentivised to write about big companies because of the viewership they bring; I don't think companies associated with excessive media-play like YG actually pays journalists at all. However, what YG does very smartly is make comments that galvanizes journalists to write reports. Very different, but still media-play. And JYP does it very often himself - his comments about JYP being a company that cares about 'personality first' is a direct shot at media-play. if that's what you define by media play, i definitely agree with you then! i've observed that jype has likely been trying to cultivate a certain image of the company for branding purposes, which journalists have eagerly picked up on to report. not sure how effective this marketing strategy is, but you're right - regardless of effectiveness, it is a strategy nonetheless! (although I do think that got7's recent charting indicates that public sentiment is changing with regard to jype! got7 is charting pretty well, as compared to their previous songs and as compared to other boy groups. obviously you can't attribute this solely to news articles written about jype throughout the year, but it very likely is one of several reasons. ) i've always thought that the general consensus was that media-play = paying journalists to write articles though. seems like i was wrong Link to comment Share on other sites More sharing options...
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