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One of the best decisions SM ever made..


Joji.

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..was Run Devil Run. The song/concept/video/styling of this era was everything and it was the perfect way to change SNSD's image. It wasn't overly sexy but it was also mature enough to differentiate SNSD from their old image.

 

 

Also, this era also gave us this iconic Sica hairstyle:

girls_generation_snsd_run_devil_run_jess

 

This is also a Run Devil Run appreciation thread because we all need to appreciate one of the best K-Pop songs by a girlgroup more.

 

 

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Actually, Run Devil Run is one of the least popular title tracks in Korea of the girls despite all the love from fans / int'l fans 

Korean doesn't like this concept for SNSD that much comparing with the cute one (same thing happen with You Think)

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not really considering it was one of their lesser successful singles back then 

 

 

Actually, Run Devil Run is one of the least popular title tracks in Korea of the girls despite all the love from fans / int'l fans 

Korean doesn't like this concept for SNSD that much comparing with the cute one (same thing happen with You Think)

 

Yeah I can imagine why Koreans wouldn't like it (their flop taste) but I still appreciate the fact that SM took a risk and tried something different unlike some other groups who continue rehashing the same concept over and over.

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..was Run Devil Run. The song/concept/video/styling of this era was everything and it was the perfect way to change SNSD's image. It wasn't overly sexy but it was also mature enough to differentiate SNSD from their old image.

 

 

Also, this era also gave us this iconic Sica hairstyle:

girls_generation_snsd_run_devil_run_jess

 

This is also a Run Devil Run appreciation thread because we all need to appreciate one of the best K-Pop songs by a girlgroup more.

 

 

Wow Jessica looks gorgeous here :lub:

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