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omg SM Acquires Shares of Wig Company "Hair Couture"


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It has been revealed that SM Entertainment has acquired shares of the wig company 'Hair Couture'.

'Hair Couture' was founded by announcer-turned-businessman Kim Min Suk in 2008, and was involved with the release of official Girls' Generation hair fashion items this past July.

According to an agency representative, their investment in this hair wig business is part of their 'blue ocean strategy', which in the world of marketing refers to creating consumer value in an uncontested market space. So rather than going after the usual fashion and cosmetics market, they plan to target women who want to look like Girls' Generation by putting emphasis on hair fashion items and wigs.

Source: Sports World via Naver

 

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SME is literally getting diabolical. It's shit like this that gets them crazy saesangs running around trying to dress and style themselves just like the idols they stalk.

 

That's worst case scenario... I think it's more of SM taking a hold of the cosplay market since SNSD's fans cosplay a lot especially in Japan so this is just business for them

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LOL SM WHY.. They should do a makeup/clothing store.. Why wigs

Well, the cosmetic thing will only work if you know how to do makeup. Clothing will only work if they buy knock-offs of what the girls normally wear and do more simplistic versions of stage outfits. All of that is actually a lot of work. NOW making wigs similar to the hairstyles the girls have is actually smarter, because EVERYONE can wear a wig, everyone has a basic idea of how to apply a wig to the head.

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