Appreciation The Many Faces of Korean Cosmetics

[footballfina]

Innisfree: Girls’ Generation’s YoonA & Lee Min Ho

 

 

Girls’ Generation‘s YoonA has been the face of Innisfree since 2009; Lee Min Ho joined her in 2012. Since then, they’ve been doing cute things together, like this web drama called ‘Summer Love’ for the Summer Cushion line. They’re basically the ultimate pair for a cosmetic brand.

 

Etude House: f(x)’s Krystal

 

 

f(x)‘s Krystal started endorsing Etude House along with fellow labelmates SHINee and bandmate Sulli in 2013. Currently, she is the one and only face of this popular brand.

 

Skin Food: Kim Yoo Jung

 

 

Even as recently as a year ago, Skin Food was endorsed by Lee Jong Suk and Lee Min Jung. However, recently, popular actress Kim Yoo Jung has been actively working as Skin Food’s new celebrity endorser. And she looks really good while doing it too.

 

Nature Republic: EXO & Girls’ Generation’s Taeyeon

 

 

Nature Republic is currently endorsed by EXO and Girls’ Generation’s Taeyeon. Although their contract will be ending in August – and who knows if they’ll sign again – they have produced some high quality commercials and free products. I mean, don’t get me started on the free EXO things I’ve gotten in Korean Nature Republic stores.

 

isoi: IU

 

 

It’s great to have a model who can be both the face and voice of your brand, and isoi found its treasure with IU. You can learn more about the brand and its special sale promotion here.

 

The Face Shop: miss A’s Suzy

 

 

While The Face Shop has had many popular celebrity faces (including Kim Soo Hyun), the most current and most used face is definitely miss A‘s Suzy. One of the most popular cf models in Korea at the moment, it’s no surprise that Suzy has a cosmetic brand on her endorsement list.

 

Tony Moly: B1A4 and 4Minute’s HyunA

 

 

The current spokespersons for Tony Moly are B1A4 and 4Minute‘s HyunA. B1A4 hasn’t done any commercials in a while (specifically nine months), but HyunA looks stunning in the most recent brand video released by Tony Moly.

 

banila co.: Song Ji Hyo

 

 

Song Ji Hyo has been the face of banila co. since 2014. As a popular actress and variety star in Korea and among international fans, she has been endorsing various cosmetic brands for many years, including Benefit. Her cool, adorable personality shines in her endorsements.

 

the SAEM: SHINee

 

 

Previously models for Etude House, SHINee is now the face of the SAEM. And they seriously make you want to have skin like them.

 

It’s Skin: Yeo Jin Goo

 

 

Yeo Jin Goo is currently the main model for It’s Skin, accompanied by various female models. Although he is young, his work as a cosmetics model is professional and top quality.

 

Missha: Jo In Sung & Rainbow’s Jaekyung, Woori, and Seungah

 

 

 

It was announced only at the beginning of this year that three members of Rainbow – Jaekyung, Woori, and Seungah – are joining Jo In Sung as the models for Missha.

 

Clio: Gong Hyo Jin

 

 

Gong Hyo Jin, popular and well loved, is the main model for Clio. Her chic and classy look would be a benefit to any cosmetics brand she endorsed.

 

Beyond: Kim Soo Hyun

 

 

When you come across a Beyond store in Korea, you can see a giant picture of Kim Soo Hyun’s face plastered outside the store entrance. I can’t deny the effect this attractive man has as a cosmetics model… as someone guilty of buying a face scrub just so I can get a poster of him.

[SulIi]

This brand 

[xiah.junsu]

"I'm SO Intelligent"

k

[shashashaomona]

tbh isoi had a really good idea when they chose iu to promote their brand, she's really pretty and she has that mind blowing voice

and i remember dara used to promote clio too

and these products are really good, so it's worth being promoted by popular stars

get tht recognition korea!!!!!!!!!!!!!!!!

[Franklin]

I loved SHINee's cute and pink CFs from Etude before....but I'm over that because theSAEM's CFs are...

           

[____Vatouhâ„¢]

Newest Picture for hyuna's tony moly:

 

[Louzy]

Hyunah i love you

[ElleMae]

I think it's cool how men endorse cosmetics in Korea. 

[camelliabloom]

 

She's grown up so well!  She looks absolutely stunning!

[Cat_OTO]

I don't know who Kim Yoo Jung is but her skin looks amazing in that ad! She looks so fresh and cute.

 

 

I think it's cool how men endorse cosmetics in Korea. 

 

Same. It seems really natural because a. we know these idols use makeup anyway and b. even male idols can be a style and beauty inspiration to some of their fans. Key's YT beauty advice being a case in point.

[twinky]

Gong Seungyeon is the new Beyond model along side Kim Soo Hyun

 

[TaengTaengoo]

Taeyeon <3

[Goldfinch]

Oh, Jo In Sung, ssuch a perfect man

[Deea]

Wheres Nana tho 

[Luchel]

don’t get me started on the free EXO things I’ve gotten in Korean Nature Republic stores.

 

Where is the lie

I had my fun getting various things from Nature Republic - both actual product samples that fills up its own bag and EXO goods

 

It helps that their products actually work for me too 

 

EDIT: You forgot Song Hye Gyo w/ Laneige! XD

[Huhu123]

Nature republic really got a very big boost when they got exo and taeyeon as their models. I loved shinee in etude house cuz of all the cute cfs ^___^

[kjsj]

I hate the makeup Etude puts on krystal tbh I think she suited Clean&clear better

[IcePrincessJoy]

Isn't Sooyoung for Llang too or did her contract ended?? (i know that they posted pics with her in April/May)

 

[tarmin]

The Saem yas. They're expanding in many countries right now.

[SLY]

Fei had quite some cosmetic endorsements too.~

 

[breadstal]

What's the most popular cosmetic brand in Korea?

[flyhigh]

What's the most popular cosmetic brand in Korea?

 

The one I hear most about is Etude House, but not exactly sure on which one it is.

[Deâ„“phina]

I need Nature Republic in my country like now 

[breadstal]

The one I hear most about is Etude House, but not exactly sure on which

The one I hear most about is Etude House, but not exactly sure on which one it is.

Thank you

[lalalala]

Sulli suited etude so much :'(