Did S.M's push benefit SHINee in the short term ?

[hiramekii♥]

As we all know S.M decided to shower SHINee with extra attention this year by releasing two full length albums that were actively promoted as well as a repackage (arguably to increase their chances of winning the Daesang this year) 

However, I am wondering how it benefited SHINee as a group. Did they receive more public awareness, higher sales ,an influx of fans or even improved quality of music ? What are the short term results for all the effort that was put in ?

Have fans and non-fans noticed any immediate effects ?

 

 

Discuss.

 

 

[nunanilee]

No.

Because they showered and pushed exo with way bigger and more attention.

pulling the strings to put exo on shows that even many of their sunbaes haven't even appeared on, etc.

they're planning bigger and better things for them.

 

 

 

-----------------------------------------

Exo are sm's current fave golden child.

That even SNSD is neglected a little.

f(x) forever treated like the stepchild.

 

Super Junior is that child they're sending off to the military school/service.

SHINee is that middle child they're still helping out but not that much but sm think they can fend off for themselves. still doing ok.

TVXQ is their grown-up child. They've paid more than enough attention to them in the past and send them off to boarding school in Japan.- that some of them couldn't take it any longer and ran way from home.

Boa-The perfect grown-up and independent child that papa SM has always been proud of.

Bound to take over papa SM's business- well, kind of.

 

Then theres

CSJH -"forever locked in the dungeon" child.  sadly

[CaraSiorai]

I'd imagine SM is more concerned by the long term.

If Shinee gets a daesang, SM would be pretty pleased.

[AngelLoveCake]

No.

Because they shower and push exo with way bigger and more attention.

 

Of course they shower EXO with more attention. It's the only logical thing to do atm .It's like whenever you start a new business venture, in order to get it up and running and successful you have to shower it with more attention than your other already established businesses or it will most likely fail.

 

 

 

[nunanilee]

 

Of course they shower EXO with more attention. It's the only logical thing to do atm .It's like whenever you start a new business venture, in order to get it up and running and successful you have to shower it with more attention than your other already established businesses or it will most likely fail.

 

 

 

 

 

If thats really the case, then,

I wonder why didn't they do the same thing for f(x) when f(x) debuted? hmm..

They could've invest alot more for f(x) too tbh if that is how its supposed to be.

[WON Hallyu]

Too bad Exo has more of a chance of winning Disk Daesang this yr than SHINee

[Mxj]

Don't know about the sales. But I'm sure they gained more public awareness, especially their talent.

[김민주]

If thats really the case, then,

I wonder why didn't they do the same thing for f(x) when f(x) debuted? hmm..

They could've invest alot more for f(x) too tbh if that is how its supposed to be.

When f(x) debuted SNSD blew up and became super popular so SM didn't need to push them because they already had a top girl group.

 

With EXO, Super juniors image with the public isn't good at all, TVXQ is losing relevancy in Korea which is why they mainly promote in Japan now, and SHINee did well this year but are already 5 years old. I don't think SM expects them to ever become like "national" status or something.

 

SM has SNSD and that's the biggest reason f(x) was never pushed

[AngelLoveCake]

If thats really the case, then,

I wonder why didn't they do the same thing for f(x) when f(x) debuted? hmm..

They could've invest alot more for f(x) too tbh if that is how its supposed to be.

 

I think SM most likely had high expectation's for f(x) in the beginning, but somewhere along the way SM probably decided that f(x) didn't meet those expectations. So they probably decided not to put too much effort into them.

 

[hiramekii♥]

OT:

When f(x) debuted SNSD blew up and became super popular so SM didn't need to push them because they already had a top girl group.

 

With EXO, Super juniors image with the public isn't good at all, TVXQ is losing relevancy in Korea which is why they mainly promote in Japan now, and SHINee did well this year but are already 5 years old. I don't think SM expects them to ever become like "national" status or something.

 

SM has SNSD and that's the biggest reason f(x) was never pushed

You made some logical points .

Do you think S.M is trying to make EXO a national group which is why they are pushing them? Wouldn't the stigma of them being from S.M as well as their infamous crazy sasaengs hold them back from becoming one ?

I think SM most likely had high expectation's for f(x) in the beginning, but somewhere along the way SM probably decided that f(x) didn't meet those expectations. So they probably decided not to put too much effort into them.

You can't have high expectation if you're not investing properly into the group from the beginning. I think there was no need for S.M to push f(x) when they already had SNSD and tons of boy groups making a lot of money.

[nunanilee]

When f(x) debuted SNSD blew up and became super popular so SM didn't need to push them because they already had a top girl group.

 

With EXO, Super juniors image with the public isn't good at all, TVXQ is losing relevancy in Korea which is why they mainly promote in Japan now, and SHINee did well this year but are already 5 years old. I don't think SM expects them to ever become like "national" status or something.

 

SM has SNSD and that's the biggest reason f(x) was never pushed

Actually, they've could've done something more for f(x) after snsd got big.

But no sm never took that chance. they still give f(x) half-assed stuff till now compared to others esp their juniors exo.  Its a shame really.hat

 

I don't get the mentality that they're not trying for f(x) just because there's already snsd and other boygroups as cash cows....

so sm doesn't want f(x) to get bigger than they already are? thats stupid. sm could've cashed and capitalized on them a lot more. they've could've gotten more profit than they already have

 

 

Too bad Exo has more of a chance of winning Disk Daesang this yr than SHINee

Well, thats ashamed because SHINee or Cho Yong Pil deserves it alot more seeing how many years and their contributions to the industry. But I can kinda see SHINee being more successful individually after idols days.

Cho Yong Pil doesn't need a daesang to get well-known cause he's already popular by himself.

 

I bet many netizens, groups and other kpop fans will be bitter seeing a less than a two-year old group winning a daesang. I pity the more deserving groups and artists. but hey its an industry that put the upmost importance on money, sales and fandoms. Well, I'm not surprised at the credibility of korea's music industry. Its all about money and business.

[silicon soul]

Physically they're doing good and bringing in money. But on a subjective level of public awareness, that's kinda hard to say since none if us live there. But from them appearing in a lot of shows and a lot of articles made about them (when they were promoting at least) it seems they have made some impact with the publc.

 

It's just that Exo overshadowed them not just in terms of infamy (wolf) but also the D&P chart performance and them being the current buzz nowadays.

[AdzPower]

I'd say they gained more public awareness in showing people their talent, plus both albums were amazing so they've stepped up their game in that department too, and combined the first two albums sold over 300k, which is as good as Exo considering they also had two versions (Korean and Chinese) AND a repackage that is being promoted and will bulk up the sales, unfortunately SHINee aren't promoting Misconceptions of Us so chances of them being outsold are high.

[AngelLoveCake]

You made some logical points .

Do you think S.M is trying to make EXO a national group which is why they are pushing them? Wouldn't the stigma of them being from S.M as well as their infamous crazy sasaengs hold them back from becoming one ?

 

You can't have high expectation if you're not investing properly into the group from the beginning. I think there was no need for S.M to push f(x) when they already had SNSD and tons of boy groups making a lot of money.

 

The reason I think they did have high expectations for them is because I remember Victoria saying how Lee Soo Man thought of her as the next Zhang Ziyi (? I think it's her) and how he gave her name the name victoria from victory( if I'm not mistaken). So I doubt he would put her in a group he didn't have high expectations for at least at some point.

[김민주]

You made some logical points .

Do you think S.M is trying to make EXO a national group which is why they are pushing them? Wouldn't the stigma of them being from S.M as well as their infamous crazy sasaengs hold them back from becoming one ?

 

You can't have high expectation if you're not investing properly into the group from the beginning. I think there was no need for S.M to push f(x) when they already had SNSD and tons of boy groups making a lot of money.

SM boy groups already never did well digitally. The fact that SM managed to break the "SM boy groups songs suck" stigma even if only with one song shows EXO has potential and SM can make their groups popular if they try.

 

Dream Girl is The best charting SM boy group song this year and not even it was in top 3 in its third week on Melon. Put in the fact that EXO wasn't popular to the public makes it even more amazing.

 

At the moment I don't think the fans will affect them THAT much unless they do something drastic like break windows to see them or trample and kill someone.

 

Right now most of the talk is just online. You can tell because what's often mentioned is EXO saesangs taking over forums but the majority of the public doesn't use forums so would have no idea about that and probably wouldn't even care.

 

Also considering EXO has risen on melon even after all the and press about their fans, shows that their image must not be that bad right now

[krusty95]

I think they had just sustained their level of popularity and success. EXO has really taken over this year. I still like SHINee regardless, though I was not drawn to their releases this year compared to the previous. They still did pretty good in sales. Amongst the established groups comebacks this year, being 2PM, Beast, MBLAQ and Infinite; I guess SHINee's sits in around the middle. Hopefully they can reach greater heights next year 

[shineerox]

I'd say in terms of pushing SHINee musically, SM's done a pretty decent job. A lot of non-fans (internationally at least) have acknowledged that MoM was a pretty solid album overall. Releasing a two-part album with the "Misconceptions" concept is pretty neat. It showed off SHINee's versatility well. It also increased their sales...a lot. Their album sales have never been this high. Of course, physical album sales are mainly a gauge of the fandom size (which is fairly large, and still slowly but surely growing). Dream Girl did well on the charts relatively speaking, considering they're an SM boy group. Selene 6.23 did well too, considering there was absolutely no promotion done for it, sans that one tweet from SM.  -_- 

 

SHINee has a pretty good image with the public; being praised for their live performances and all.

 

But honestly, I don't think the albums did them that much good in terms of getting their name out in the public as much as their TV appearances. Taemin being in WGM definitely earned him a good amount of public recognition (Key as well). Onew's in a sitcom, Minho's going to be in an upcoming drama and that diving show, and Key is starring in a musical. Jonghyun is forever jobless, but that's ok. He's been composing and penning great songs this year :3

 

The albums were more a treat for the fans from what I perceive, spoiling the hell out of us and making us broke this year.Thanks SM.

What gave them more public recognition is their appearances on TV shows.

 

 

TL;DR: Yeah, SM's push benefited the boys.

[yabarthe]

Kind of.

 

Dream Girl did pretty well on the charts, considering it's from a SM boy group. Plus their 2 part albums sold extremely well and even the repackage is doing decently, considering they're not promoting it at all. So they definitely improved on the sales front. 

 

As far as public relevance goes, they got more but I always thought of Shinee as the most well-received SM boy group in terms of general public anyways. They're always praised for the live singing and Taemin on WGM received some recognition.

 

I think it could have really been Shinee's shining year but Exo kind of just took over, especially with Growl. 

[hiramekii♥]

The reason I think they did have high expectations for them is because I remember Victoria saying how Lee Soo Man thought of her as the next Zhang Ziyi (? I think it's her) and how he gave her name the name victoria from victory( if I'm not mistaken). So I doubt he would put her in a group he didn't have high expectations for at least at some point.

OT but 

 

LSM though of her as a winner (=victory) which is why he called her Victoria, it had nothing to do with Zhang Ziyi

 

 

I'd say in terms of pushing SHINee musically, SM's done a pretty decent job. A lot of non-fans (internationally at least) have acknowledged that MoM was a pretty solid album overall. Releasing a two-part album with the "Misconceptions" concept is pretty neat. It showed off SHINee's versatility well. It also increased their sales...a lot. Their album sales have never been this high. Of course, physical album sales are mainly a gauge of the fandom size (which is fairly large, and still slowly but surely growing). Dream Girl did well on the charts relatively speaking, considering they're an SM boy group. Selene 6.23 did well too, considering there was absolutely no promotion done for it, sans that one tweet from SM.  -_- 

 

SHINee has a pretty good image with the public; being praised for their live performances and all.

 

But honestly, I don't think the albums did them that much good in terms of getting their name out in the public as much as their TV appearances. Taemin being in WGM definitely earned him a good amount of public recognition (Key as well). Onew's in a sitcom, Minho's going to be in an upcoming drama and that diving show, and Key is starring in a musical. Jonghyun is forever jobless, but that's ok. He's been composing and penning great songs this year :3

 

The albums were more a treat for the fans from what I perceive, spoiling the hell out of us and making us broke this year.Thanks SM.

What gave them more public recognition is their appearances on TV shows.

 

 

TL;DR: Yeah, SM's push benefited the boys.

 

So Dream Girl did fairly well for a boy group it wasn't a massive hit , so you could say that it was the their TV shows that saved them.

Interesting.

 

SM boy groups already never did well digitally. The fact that SM managed to break the "SM boy groups songs suck" stigma even if only with one song shows EXO has potential and SM can make their groups popular if they try.

 

Dream Girl is The best charting SM boy group song this year and not even it was in top 3 in its third week on Melon. Put in the fact that EXO wasn't popular to the public makes it even more amazing.

 

At the moment I don't think the fans will affect them THAT much unless they do something drastic like break windows to see them or trample and kill someone.

 

Right now most of the talk is just online. You can tell because what's often mentioned is EXO saesangs taking over forums but the majority of the public doesn't use forums so would have no idea about that and probably wouldn't even care.

 

Also considering EXO has risen on melon even after all the and press about their fans, shows that their image must not be that bad right now

So do you think that if EXO continues releasing public friendly songs like Growl and keeps their fans in check they'll be able to reach "national" status ?

[nunanilee]

SM boy groups already never did well digitally. The fact that SM managed to break the "SM boy groups songs suck" stigma even if only with one song shows EXO has potential and SM can make their groups popular if they try.

 

I wonder why sm never wanted to break the stigma with Super Junior and SHINee when they still released terrible songs like SPY, WSS for those groups? There's alot more better tracks from their album but sm still chose shitty ones?

 

conspiracy?

 

favoritism?

[김민주]

OT but 

 

LSM though of her as a winner (=victory) which is why he called her Victoria, it had nothing to do with Zhang Ziyi

 

 

 

So Dream Girl did fairly well for a boy group it wasn't a massive hit , so you could say that it was the their TV shows that saved them.

Interesting.

 

So do you think that if EXO continues releasing public friendly songs like Growl and keeps their fans in check they'll be able to reach "national" status ?

 

Anything is possible. I mean rewind to last year and I don't think anyone expected Crayon Pop and EXO to be the leading 2012 rookies and be doing so well digitally. I know people think "Oh they're an SM boy group they'll never go national status or have digital hits" but no one can see the future. If SM can keep giving them songs the public likes (just please no growl 2.0, and 3.0) then they will only get more popular. Some can excel at variety, some may excel at acting and star in a hit drama, some may gain recognition for their singing and dancing, etc. 

 

If SM manages to get all the members, or at least EXO-K, recognized for their talent they can reach the top

[areebyee]

SHINee's physical sales increase with every release. Sherlock sold 180K with 6 different covers, and now Dream Girl sold a bit higher with just one version. 2013 has been their best year for physicals As for digitals, their biggest hits so far are still Replay and Ring Ding Dong. Dream Girl however got one of the highest digital sales for a boygroup in 2013, which I also see as a good sign. In terms of physicals, they're second after exo in 2013. Dream Girl did really well but it wasn't a massive hit yeah.

 

SHINee's a pretty interesting case tbh, they debuted with DBSK at their peak and with Suju on the rise, so they were really disadvantaged from the get go. It means they never got that huge push from SM, even their debut came out of nowhere. But right now with both these groups winding down, SHINee has the best public recognition of all SM boy groups, and they have a really good reputation. In terms of public awareness, SHINee's been getting a LOT of good publicity, regardless of those "scandals" earlier in the year. SHINee barely had any relevant articles about them in 2012 except towards the end of the year when they got praised for slaying in the gayos (  ), but now they're starting to get more and more attention for their talent and great live skills. Taemin in particular has gained a lot of popularity because of WGM. Too bad that noise marketing *coughcough* builds more hype than anything else so right now time will tell if they can get bigger than what they are. IMO though it's just a matter of releasing the right song, they've already laid out a pretty strong ass foundation, it's up to SM to build on that.

 

SM fucked up with SHINee when they shipped them off to Japan in 2011, basically cutting off the growing momentum from RDD + Lucifer. On top of that, they gave them a rushed comeback in 2012. Just a whole lot of bad decisions after another tbh. They lost a lot of fans because of that. 

[jebin]

So do you think that if EXO continues releasing public friendly songs like Growl and keeps their fans in check they'll be able to reach "national" status ?

 

They can definitely reach national status if they have 2-3 more public friendly songs like Growl.

H.O.T. and DBKS's saesangs were even crazier than EXO's saesangs are now, yet they are the leaders of 1st and 2nd generation idols.

 

To answer the OP's question: It does benefit Shinee. Both their album sale and public image improve, but the improvement was not that great compared to other SM groups.

Shinee is a 5 year old boygroup, if they can be "national", they must have been already. I think they will stay at top 5, but cannot challenge the super popular groups like Big Bang or Suju.

[김민주]

I wonder why sm never wanted to break the stigma with Super Junior and SHINee when they still released terrible songs like SPY, WSS for those groups? There's alot more better tracks from their album but sm still chose shitty ones?

conspiracy?

 

I highly doubt it's conspiracy lol. I feel like SM is just trying out different genre's to see if they could be potential hits without going the generic route. 

[Leia Greenleaf]

Nice thread! I wish more users would open threads like this one.

 

I don't think that this year's promotion pushed SHINee higher. Their albums did really well, but SHINee pretty much remained at their old position. It was more of a treat to fans and SHINee members themselves. I have a feeling that the last comeback which could push them to the very top was Lucifer. It did push them there, but only for international fans (it was the No.1 song for intl fans that year), but in Korea they didn't gain the recognition we were hoping for. So after that their popularity is very high, but also stable. 

I have a feeling that SM knows this, thus SHINee are given very unique sounding songs, which cannot really be â„–1 hits, but can show the group's own color.

 

Actually, they've could've done something more for f(x) after snsd got big.
But no sm never took that chance. they still give f(x) half-assed stuff till now compared to others esp their juniors exo.  Its a shame really.hat
 
I don't get the mentality that they're not trying for f(x) just because there's already snsd and other boygroups as cash cows....
so sm doesn't want f(x) to get bigger than they already are? thats stupid. sm could've cashed and capitalized on them a lot more. they've could've gotten more profit than they already have
 

SM know what they are doing with their acts. Some fans shouldd really understand this already and stop acting like they know more about what f(x) can and can't do.

 

If SM would see such a huge potential in f(x) they WOULD invest more. They would make sure that f(x) are bringing in all the income they can. But the company is clearly not really interested in it. Meaning, they probably think that f(x) cannot do better then now. SM does polls and marketing researches. They also know their artists' potential better that any fan out there.

Do some people really think that Lee Soo Man sees great potential for f(x) to conquer a bigger chunk of the market, but does nothing, just because? 

Clearly, SM sees no potential. People must deal with this already.