Should other companies follow SM's strategy and cross-promote their groups?

[GoodJoy]

Should other companies follow SM's strategy and cross-promote their groups?

 

SM:

2009: SNSD vs Super Junior

2010: f(x) vs Super Junior

2013: f(x) vs EXO

 

YG:

xxxx: 2ne1 vs Big Bang?

 

JYP:

2010: miss A vs 2pm/2am

 

Cube:

xxxx: 4minute vs Beast?

 

etc.

[Skibop!!]

2010...  it was 2010 miss A vs 2pm/2am

[abraa]

I wouldn't mind

[Jeffrey Jung]

JJ Project promoted with WG last year right?

[swimswamswum]

I see what you're doing 

[____shawnee]

No they should come up with a better strategy

[heuieuu]

SM's strategy isn't really a "vs" strategy since Super Junior, as a group, and EXO (I know someone is going to argue >.>) are not very well received by the public compared to SNSD

[maeve]

it was SUJU vs SHINee in 2009 as well, so don't like it's just f(x) that gets cross-promoted 

[ApinkPandaOfApink]

CUBE and ACUBE already did it this year

 

and i am pretty sure Apink always promoted during 4minute or Beast's comeback

 

Jun 28, 2013 4minute's Is It Popping

Jul 5, 2013 Apink's NoNoNo

Jul 19, 2013 Beast's Shadow

[jeong jaehyuns boyfriend]

SM has too many artists to NOT have cross promotions LOL

[maryan]

I'd hardly call that a strategy, let alone a SME one.

[GoodJoy]

it was SUJU vs SHINee in 2009 as well, so don't like it's just f(x) that gets cross-promoted 

Yeah but it's f(x) who had tasted this experience twice and is a girl group, right? 

[evil4life]

nah from a company stand point cross promoting as i see is just an excuse to create a fan war so fans can fight to see who's selling more and buy more copies.

 

but as a fan, if their are 365 days in the year and you spend half of that time doing nothing, and suddenly want to make 2 of your artists fight against each other that's just messed up. 

[chickenboi8008]

I really wish they wouldn't. It just takes away from the artist who was promoting first. I don't really mind if they overlap when one group is doing a goodbye stage and the other is doing a comeback stage, but for f(x) for example, it was just really bad because EXO came back the week after f(x)'s album was released. 

And even YG's slew of comebacks is pretty crazy. 2NE1, GD and Seungri all promoting at the same time (I think?)

[Temptastic VII]

I think i'd prefer it if their artists released more collab songs than cross promoting.

[athena12]

This year's f(x)'s promotion was really messed up. F(X) had a new full album that we waited for over year but EXO had a repackage with about a week's separation. AS a senior girl group SM should have waited but if not, at least promoted the girls more. (They only had one fan sign event limited to 100 fans that was sponsored by Hot Tracks, not SM) Over four years in the music industry and yet so little (no official fanclub name, concert etc.) They are still top tier as they win awards year after year and recognized by music critics and by other countries. SXSW and that (FOD)project with Anna Kendrick are good examples of interest not cultivated by their own company.

 

But one thing remains ... loyal fans (growing in size too) who continue to support them!!! I hope this is a wakeup call for SM to look within their own company and see the treasure that is still waiting ...   

[Brinty]

JYP always put up their groups against another big group/act so no need to add another group at the same otherwise it will be a hot mess. Just some examples : SNSD vs 2AM (2010), Wonder Girls vs Big Bang (2012, Monster did better than Like This even though it was not promoted), 2AM vs SHINee (2012), Wonder Girls vs SNSD vs T-ara (2011), etc...

[dtp_jnr]

it was SUJU vs SHINee in 2009 as well, so don't like it's just f(x) that gets cross-promoted 

It wasn't just SJ Vs. Shinee but also SJ Vs. SNSD in 2009

[skylight]

SM has too many artists to NOT have cross promotions LOL

[CALICO CAT]

2009: SNSD vs Super Junior

2010: f(x) vs Super Junior

2013: f(x) vs EXO

 

uhm no shinee?

[gayness]

damn, is this what sm will do later with infinite? that kinda sucks.