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Spica.....what could be the problem? + Mini Investigation


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I was recently listening to

 

It BOMBED...and I just don't understand why Spica cannot get popular. Spica S was probably their latest attempt at gaining popularity by going with a sexy concept but it literally failed. And Spica itself isn't on a fast track to fame either.

 

I need to understand legitimate reasons as to why Koreans don't notice them. Is it because they think their not beautiful enough? Is their music just not tasteful for them? Are Spica just making comebacks at the wrong time?

 

I decided to look up some Netizen articles and see what reasons they put out and this is what I found

 

I personally feel bad for SPICA. They're great at live and singing but... there's just nothing unique about them. I hope they come out with something that helps them pop.

 

I noticed all of SPICA are old... they don't have anything special to pull in a fanbase.. They may be good singers but there's nothing special about them.

 

^^^ Those comments were from articles that featured Lee Hyori posing with them or interacting with them

 

There are a number of reasons they don't get popular... They don't keep up with the trends and make awkward attempts at gimmicks that others have already tried. The retro trend has already passed and they're only just doing it now? Their music video also has plenty of skin exposure, none of which is actually sexy or seductive... The main vocalist also has a vocal color that isn't appealing to everyone. There's nothing cute or sexy about them, they don't have a face of the group, their song is below average...

 

^^^ That was from an article about their comeback with "You Don't Love Me"

 

Like my god! Not unique enough? Pretty sure being one of the best vocal groups in the business should count for something! And not to mention they did try a sexy concept later but it bombed due to their current fanbase not really being into it, and the general public not noticing it.

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None of the members are likable. Their songs aren't good.

^^

Although, I'd disagree with the song quality. They release bops from time-to-time, but not often enough to take notice of. When they don't release a good song for a while, I forget about them because the other songs are so mediocre. Their talent is no joke though.

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bad marketing and no "it" factor. same thing happened with rainbow, although they're nowhere near as talented as spica. with hundreds of girl groups competing for the top position, you need something "special," and unfortunately, singing prowess plays only a limited part in that.

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as for being unique: I think Boa is the most unique thing about the entire group. I don't see how herself alone doesn't make the group "pop" or "stand out" but I guess Koreans can't get over how "ugly" they find her to realize it.

 

and the secret to success can't be all about trends and gimmicks and timing. I'm not naive, I know it's part of it, but it's a shame that simple talent doesn't speak for itself, but I guess the market is so saturated that you need those thing in addition to talent. Maybe Korea just isn't feeling their music---I think it's all pretty good? I don't know, but the more I think about, the more baffling it becomes.

 

Maybe they'll be one of those groups that builds a sizable international fanbase that can keep them up, and every now and then make a pity comeback in Korea to grace the country with the amazing talent they don't deserve or appreciate.

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They should have came up when that video of them playing the cups and singing went semi viral but idk what happened. Their company I feel didn't push them enough and try to solidify an image. Because they aren't an image heavy group (to Korea's standards) they need to push through variety. Go on the masked singer, etc. I believe they can do it cause all th epieces are there

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Man. I do not know.

 

 

Even way before You Don't Love Me, Painkiller shoulda gotten them shine. The song is a powerhouse. Strong, bold and their vocals slap. I don't buy any crap about them being old looking or not pretty enough. They ALL are gorgeous. And they have unique faces. They want the typical pretty girl group face? You have Jiwon and Narae. You want unique fierceness? You got Boa and Bohyung. And Sihyun is just a stunner no matter how you look at it. And none of them look old.

 

The vocals are amazing. 

The songs are GOOD. I really don't care what others put forth about boring or whatever; they have GREAT songs. You Don't Love Me honestly was supposed to be a solidifying hit.

 

I think they should honestly try a SPICA.B with Boa and Bohyung and just sang the competition to smithereens LOL

 

I haven't given up on SPICA yet tho. I just hope their agency feels the same. They're way too talented and pretty to give up on them.

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PR or the lack of it. In order to succeed in the entertainment industry media play is key. Either that to stop pretending you are an idol and just work on your music without caring about the public's opinion.

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This discussion will just go round and round because in the end a lot of people have opinions but none of them can say for a fact what the reason is.

 

Let me use EXID as an example to explain away the "bland songs" theory. They debuted the same year as SPICA and people had the same criticisms about them as they do with SPICA. Even when "Up and Down" first came out most people weren't impressed by it except their small and loyal fanbase. But then the fancam hype and all of a sudden the bandwagon jumpers are on board and EXID can do no wrong. I could say the same thing about Ladies Code too. It just proves popularity in kpop does not equal music quality. I don't know how many times I have read people say they had to listen to a song from their bias a few times before they liked it. I doubt they give every group that consideration but they are quick to judge other groups' music as bad.

 

"The members are boring, no "it" factor". I honestly don't see any difference between the members of SPICA and most other girl groups as far as their personalities. Boa has as strong a presence as the most popular idols. Narae is as weird/interesting as the "weirdest" in any other group (she's a slob, has terrible fashion sense, sleeps all the time, watches anime, and has a bearded dragon as a pet). Most groups don't come off as interesting until you get to know them. And that's the problem, B2M has not done a good enough job marketing them so people haven't taken the time to get to know them.

 

I do think the constantly changing concepts have hurt them. I first noticed them because of "I'll Be There" but then it was their earlier R&B songs (Doggedly, Russian Roulette, and Painkiller") is what made me a fan. If I had been around during their debut I probably would've hated "I'll Be There" in much the same way I didn't like the whole SPICA.S / "Give Your Love" promotion. It's not that the songs are bad but it's the timing of them that was off. I honestly think SPICA has done all of their concepts well, but the order and timing of some of them were off. But it does show that SPICA is one of the most versatile girl groups out there right now.

 

In the end, I just wish they would do things the way they want to do them instead of trying to chase trends. If you've ever seen them go through the creative process of how they arrange, and even sometimes write, their songs you would realize their talents go beyond just singing. 

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Personally I find their songs forgettable. I like Lonely occasionally and YDLM was ok for a a few listens but most of their music is just...bland. They sing well but if they're not getting songs that are getting public attention (and lbr YDLM and Tonight mostly did bc Hyori being behind them) then they can't get popular. 

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I think the real reason why Spica haven't a really succesful song is the lack of an individual mark (a unique style and personality that identifies them as Spica).

That's the biggest problem many girl groups have to deal with.
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