nitsukun 387 Posted May 13, 2015 Share Posted May 13, 2015 Please note that this was written before the situation with the GOT7 MV director was cleared up. [sHRIMP’S* POINT OF VIEW] 2PM & JYP VS. MUSIC VIDEO DIRECTOR: OVERREACTION? Posted: 2015.05.12 15:25 KST Kuki News. Reporter Lee Eunji. JYP Entertainment entered a trade conflict with two music video directors. With the MV directors backing away from contracts right before the filming, it is essential that scheduling difficulties arose. The general public would obviously think “So what?†To everyone, who is saying: “Can’t you postpone the MV filming?†“Is delaying the schedule some rocket science, or what?†I have to say it’s somewhat different for the shrimps. Comeback schedule from mouth to mouth… Tired of waiting It was right when 2PM made their comeback and track release date in the beginning of June official through various means of mass media. 2PM’s first comeback in 9 months since September. According to the fans, the previous promotional period with the 4th regular album “Go Crazy†was too short, so they have been waiting even more for this comeback. 2PM might be very busy across the sea in Japan, but they’ve become a group that is hard to meet in Korea. An idol group comeback is not a simple commencement of promotional events. It is even more so for the 2PM members who have brisk personal activities. When a group makes a comeback, all the personal member activities come to a halt (or All Stop). That is so because it is hard to digest personal activities in the midst of a busy group schedule. Nowadays it is common for the idol group members to adjust their personal schedules according to the group’s comeback, so if the group’s comeback gets delayed, it’s only natural that all the other plans get pushed back as well. 2PM’s schedule for this year got pushed back completely. 2PM is a group that has its schedule full for the next 2 or 3 years because the idols who have been in the business for over 7 years can no longer be called young. It is hard to delay the enlistment. In the last year interview to the Kuki News, 2PM has revealed that “The schedule for the oncoming 2 or 3 years is already full, and we have already discussed with the members the enlistment, and when the members would reunite again as 2PM when they’re back.†Schedule matches the flow of the music entertainment. Weekly ups and downs The words “low-season†and “peak season†have long lost its meaning in the Korean music market that mainly turns around digital music sites. Instead of that, the timing became important. From selecting a song that matches the season, to checking what other groups come back at the same time. An idol group’s comeback is always adjusted according to several requirements. The concept also occupies an important part. How would SISTAR’s last year hit Touch My Body performed in charts if it had been released in October? Or, if the last week’s Mnet MCountdown winners BTS had released their track a week later, in the aggregated digital charts the group would have obviously been pushed down by Big Bang. To put it simply, one week’s difference can decide the highs and lows of the group’s activities. That’s why even the fans were so sensitive about the news of 2PM’s schedule delay. The junior group situation… The entire JYPE’s schedule gets pushed back It’s not only the 2PM fans who are angry about this schedule delay. The same applies to the GOT7’s fandom, as the group was scheduled comeback right after 2PM. They made their debut in 2014, but the opportunity for the overseas debut came early on, and now it’s possible to see GOT7 in Korean once in a blue moon. Even constant promotional activities all year round would not be enough for a rookie group, but after the Stop Stop It activities last year, GOT7’s comeback period was set for 6 months later. On top of that, the Stop Stop It activities came to a close after an extremely short 3 weeks period. After 2PM’s promotional period, GOT7 was supposed to take over the baton, but with 2PM’s comeback being postponed, GOT7 is also naturally pushed back. The Agase (GOT7’s fan club) now also have a longer way to go until they see GOT7. Eventually, JYPE pulled out the publicity and the legal action card. On May 11th, JYPE announced through their official website that Han Samin “4 days before the Music Video filming and production, he one-sidedly announced the halt of production.†JYPE also said that “it is customary to carry out the contract negotiations right before the MV filming, or during it,“ and the company argued that „due to such irresponsible behavior of the production staff we are now in a difficult situation where 2PM’s music video planning, filming schedule, music track release, promotion and marketing details must be arranged anew.†In relation to this, the director’s side has explained that it was just a “verbal agreement,†but even in the music industry this is considered to be the lack of work ethics. JYPE went public with this not as a method of taking a legal action. They also offered their explanation and apology to the fans, who have been waiting for the comeback with the official date already announced. No matter whose fault it might be, eventually, the only ones who take care of the shrimps are “oppas.†*Shrimp (ìƒˆìš°ì “) is one of the nicknames for the fans. Usually refers to a crowd of fans in a concert (similar to the soy bean sprout nickname). Kor-Eng: Egle0702 @ 2pmalways MAY BE TAKEN OUT WITH PROPER CREDITS!! Link to comment Share on other sites More sharing options...
Jcey 7,752 Posted May 13, 2015 Share Posted May 13, 2015 Meanwhile Hottests are like...Nooooo.. :( *Sigh* i was looking forward to June 1 Link to comment Share on other sites More sharing options...
nitsukun 387 Posted May 13, 2015 Author Share Posted May 13, 2015 Meanwhile Hottests are like...Nooooo.. :( *Sigh* i was looking forward to June 1 Link to comment Share on other sites More sharing options...
Natagirl 581 Posted May 13, 2015 Share Posted May 13, 2015 Meanwhile Hottests are like...Nooooo.. :( *Sigh* i was looking forward to June 1 ikr it was going to be a great birthday week for me! This pushes back everything! OT: YASSSSSS actor Jinyoung! Link to comment Share on other sites More sharing options...
Skibop!! 8,585 Posted May 13, 2015 Share Posted May 13, 2015 so what happened with Got7's director? Link to comment Share on other sites More sharing options...
Angel_Nessa 11,378 Posted May 13, 2015 Share Posted May 13, 2015 what you said is 100% true. JYP is right in taking legal actions against this director and his company, if he was interested more in working with another group so he should have said it since from the beginning, so JYP would get another company to do the mv. It's sad bc 2PM has a really tight schedule just like GOT7's. There was not an overreaction for the cancelling the mv. but let's see the bright side, maybe it was not the best moment for 2PM to make their cb. Link to comment Share on other sites More sharing options...
cowgirlbebop 3,908 Posted May 13, 2015 Share Posted May 13, 2015 Okay well, even with all of this said, I can't find a way to be mad about it. Yeah it throws stuff off, but that is for 2PM and JYPE to worry about, not me. My life continues as scheduled no matter when their next album finally comes out. They'll live, and so will we. Link to comment Share on other sites More sharing options...
CandyCane23049 44,319 Posted May 13, 2015 Share Posted May 13, 2015 so what happened with Got7's director? Nothing it was a misunderstanding and was squashed. Link to comment Share on other sites More sharing options...
nitsukun 387 Posted May 13, 2015 Author Share Posted May 13, 2015 Okay well, even with all of this said, I can't find a way to be mad about it. Yeah it throws stuff off, but that is for 2PM and JYPE to worry about, not me. My life continues as scheduled no matter when their next album finally comes out. They'll live, and so will we. Personally, I'm not super mad about it. I think a better word for me would be disappointed and a bit frustrated, and you're right, life does go on. But there's that feeling of "Ugh, this guy did my oppas wrong" and directing that disappointment. Also, we have it pretty cushy as overseas fans who will just be sitting at home waiting for an MV and our album to be delivered. Think of the fans who took vacation or had to get shifts covered for work to do the Idol fan thing. I think one thing this article didn't touch on was the international fans that were waiting on an official announcement to book flights and accommodations to see them in Korea, who are now screwed out of a week or however long they're delaying the comeback. I know there are Japanese fans that this happened to. Just as someone who is doing just that to see them in Japan, I'd be PISSED if Sony/JYPE cancelled the dates and didn't give me a good reason why. It's just a different perspective. Link to comment Share on other sites More sharing options...
cowgirlbebop 3,908 Posted May 13, 2015 Share Posted May 13, 2015 Personally, I'm not super mad about it. I think a better word for me would be disappointed and a bit frustrated, and you're right, life does go on. But there's that feeling of "Ugh, this guy did my oppas wrong" and directing that disappointment. Also, we have it pretty cushy as overseas fans who will just be sitting at home waiting for an MV and our album to be delivered. Think of the fans who took vacation or had to get shifts covered for work to do the Idol fan thing. I think one thing this article didn't touch on was the international fans that were waiting on an official announcement to book flights and accommodations to see them in Korea, who are now screwed out of a week or however long they're delaying the comeback. I know there are Japanese fans that this happened to. Just as someone who is doing just that to see them in Japan, I'd be PISSED if Sony/JYPE cancelled the dates and didn't give me a good reason why. It's just a different perspective. As unfortunate as that is, that is a risk you take when you rearrange your life for something that, after all, is just an album release. These things are always subject to change right up until the last minute, either by outside forces like this one or internal forces where a company just decides the timing is wrong or they aren't ready. Look how 2PM's comeback last year was basically pushed from April to September(?). Unless you bet the farm on this particular date (which would be a bad idea anyway), it's inconvenient, but it aint the end of the world. Some people are acting like their lives have just been SO upended, like there is no way they can continue on, when in reality, it's really not that big of a deal for them, because the only change they have to make now is to wait longer. Link to comment Share on other sites More sharing options...
only me 114 Posted May 13, 2015 Share Posted May 13, 2015 i just hope i can see 2PM in June and GOT7 in July tired of waitingggggggg Link to comment Share on other sites More sharing options...
nitsukun 387 Posted May 13, 2015 Author Share Posted May 13, 2015 As unfortunate as that is, that is a risk you take when you rearrange your life for something that, after all, is just an album release. These things are always subject to change right up until the last minute, either by outside forces like this one or internal forces where a company just decides the timing is wrong or they aren't ready. Look how 2PM's comeback last year was basically pushed from April to September(?). Unless you bet the farm on this particular date (which would be a bad idea anyway), it's inconvenient, but it aint the end of the world. Some people are acting like their lives have just been SO upended, like there is no way they can continue on, when in reality, it's really not that big of a deal for them, because the only change they have to make now is to wait longer. Well, it's an album release, but it's also when they hold activities like the music shows, random promotional things, and the big one, fansigns. It's like your flight getting cancelled on your way to vacation. It's not the end of the world, there's nothing you can do about it, but it's still upsetting that it happened (and you probably wasted a little money.) There definitely are people that are overreacting way too much, but I think what this article is trying to get at is that JYPE making this public and pushing forward with legal proceedings isn't them overreacting (other than the GOT7 MV director, which was the bumbling around.) They should give the fans a reason why this is happening, especially because there are some who have invested a small fortune in the company. It's good customer service: this is what happened, and this is what we're doing about it,and this is what we're going to do to make sure that it doesn't happen again. Link to comment Share on other sites More sharing options...
티키타 542 Posted May 13, 2015 Share Posted May 13, 2015 it's only an overreaction if you're not a fan. in my opinion, jyp and fans both have every right to be angry Link to comment Share on other sites More sharing options...
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