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[KPKF] Companies' media-play for rookie groups


PikaPikachu

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Pann: How companies manipulate to grow rookie groups

 

 

 

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"Hello, I'm writing this to tell you guys a secret because anonymity is guaranteed here.

 

Do you know what companies do when they try to make their rookie groups popular? I'm sure some people know and some don't.

 

It's very strategical than you think. These days, there are so many idol groups debuting.

Even if a group is talented, they'll disappear if they don't get attention.

 

So what the companies do is "media-play".

 

The most important thing here is media-playing by the comments, including Pann and articles. If you spot good comments for a nugu group, 99% of them are from their company media-playing with various IDs.

 

At first, people will be skeptical of why a nugu group is getting good comments, but after a while, it brainwashes people and they'll end up thinking the group is popular.

 

I won't reveal the name but a girl group is currently doing this media-play. The companies use Pann the most because it's the most popular place for teenagers.

 

For example, on Pann posts, the post title would be a hateful title and the post would be a hateful post, but the comments would be positive and they'd be posting pretty pictures of the idols. 99% of them are posted by the company staff.

 

Not just nugus, but if you read the comments on Naver articles, you'll spot similar tones. The comments are talking about the idol's concert schedules and be "cheer up for the concert!" when no one even asked for that information. Those are promotional comments by the company.

 

I also worked for media-play. Teenagers are sensitive with others' reactions so if a group is considered to be popular, they'll gain more fans.

 

So called "fangirls" are very precious for the companies. At first, the company staffs media-play and manipulate the media. Once the group's fandom starts getting bigger, the fangirls will do all the work.

 

Teenagers, I'm currently working in the entertainment industry, but it's better to quit your fangirl life. It's such a waste of life. For the companies and singers, fans are just a money bank. Singers are only trying to take care of the fans when they say stuff like "I'm happy because of you guys, I love you..." Because they're getting money from you guys.

 

Instead of spending money on celebrities, spend the money for yourself. It's more beneficial for your own life.

 

I don't care if you believe me or not, but I'm writing this because I saw so many teenagers dedicating their lives to fangirl, and it makes me feel bad."

 

 

=

 

 

1. [+51, -14] I heard that a lot of EXID comments are from the company. Some of the comments are obvious on articles. On Pann, you can see a lot of media-play for Lovelyz

 

2. [+46, -3] There are so many manipulations, you can easily tell if you're on Pann for a long time. Immature kids are the only ones not noticing them

 

3. [+42, -60] The stupid fans I remember the most are SM fangirls that do the most sajaegi

 

4. [+32, -5] Lovelyz. In real life, I don't feel their popularity at all, but on Pann, they're treated as goddesses

 

5. [+27, -2] Why can't you just say it's Lovelyz~

 

6. [+25, -3] Obviously Lovelyz ã…‹ã…‹ At one point, there started to be so many posts about Lovelyz on Pann ã…‹ã…‹

 

7. [+22, -0] GFriend's media-play is excessive, too

 

8. [+18, -6] But it's a way of marketing so we can't say it's bad. The fans would know it, too

 

9. [+17, -1] I got reminded of Lovelyz as soon as I read this

 

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Ae we suddenly going to forget that pann is overrun by Inspirits? Its not so hard to believe people would be leaving positive comments when Lovelyz has so many fangirls, courtesy of their brother group. Half of the stuff in the post doesnt even match Lovelyz. I regularly look up Lovelyz posts on pann, nothing has seemed out of the ordinary. lovelyz' album sales, digital sales, fanchants, fan sign attendance, etc, all correlate just fine.

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Instead of spending money on celebrities, spend the money for yourself. It's more beneficial for your own life.

 

 

I don't get why some people feel the need to lecture other people what to do with their money. If fangirls want to spend it on their idols, then why the hell not? It's their money. If they're younger and using their allowance, then it's still their money. Don't lecture them to buy books or food when that's not what they want to buy. Spending it on their idols make them happy and that's what matters. Some people use their money to treat themselves to food, clothes, books. These fangirls choose to treat themselves into buying things they like too which happens to be idol merch. 

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"Because they're getting money from you guys."
yeah like if the author of this post isn't getting money out of them.
I bet he won't quit his job anytime soon and yet he is judging the companies he basically works for.
he should be careful, advising them to quit fangirling is like asking them to fire him and others whose jobs depend on these fangirls.

And congratulations woollim, finally someone accuse you for media playing lmao. Something you never did for Infinite. You're finally learning really well from the big 3 ;) Lovelyz basically also get support from inspirits, so why are people surprised if there are good pann post about them??

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Dear netz, Nate - OP, you can't easily ask teenagers to quit from idoling life thoo, there're a lot of people making life under the name of idol, teenagers (on 20s esp) these day take a big part in nation economy's life, most of products targeting teenagers, they keep the money flows so that your country can life with those kind of prosperity... 

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Ae we suddenly going to forget that pann is overrun by Inspirits? Its not so hard to believe people would be leaving positive comments when Lovelyz has so many fangirls, courtesy of their brother group. Half of the stuff in the post doesnt even match Lovelyz. I regularly look up Lovelyz posts on pann, nothing has seemed out of the ordinary. lovelyz' album sales, digital sales, fanchants, fan sign attendance, etc, all correlate just fine.

Someone is in Denial

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YASSSS! PLEASE CONGRATULATE WOOLLIM! THEY ARE FINALLY ACCUSED OF DOING MEDIA PLAY  :rlytearpls:

 

So you guys think Woollim has many not-so-busy staffs in their company? LMAO

 

You all believe in that someone who secretly hides his/her identity to expose secrets in PANN which are actually done by all companies

 

Inspirits are their first fans, so...the argument is invalid.  :hurr:

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So companies do actually try to run a business by marketing their groups in places where they can get attention and gain an audience?

Companies want to make money?

If you really care about your job and want to make money of course you're going to love your customers and try to treat them well which is what idols do all the time.

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