Nine Muses's documentary to have limited screening in US

[Jeffrey Jung]

K-pop haters will completely shift their paradigm after watching "9 Muses of Star Empire." The eye-opening documentary -- which makes its North American premiere on July 26 (more info below) -- shows what goes into creating an act for the market. It follows the story of Korean record label Star Empire Entertainment, which spends more than a million dollars to debut girl group 9 Muses in 2010. If the story truly represents what goes on behind the K-pop scenes, then there's lots of tears, disappointment and rehearsing until you're sick.

 

Playing off their Greek goddess-inspired name, 9 Muses are marketed as nine model-esque girls crafting sexy, sassy K-pop. While the viewer does not see how the original nine were selected, when one member leaves 9 Muses, the Star Empire execs go to an agency that show them binders full of women (seriously) for the company to pick one to add to the group. The shallow means necessary to become a K-pop star seem to be highlighted, as execs first and foremost need a girl who is similar age of the other girls and is tall with singing and dancing capabilities an afterthought.

 

The star of the documentary is Sera, the original leader of the K-pop outfit. The viewer heartbreakingly follows the likable singer as she enthusiastically tries to encourage her members to work hard, though her effort is met with crushing results when she is blamed for 9 Muses' lack of success and removed from the position.

 

Moreover, while the doc highlights the glamorous life of shooting music videos and TV appearances, a dark side emerges in seeing the girls criticized for their makeup or when certain members get minimal TV show screen time. A critical moment of the doc comes when the group finally makes their TV debut and, despite a highly technical performance most Western girl groups could only dream of pulling off, 9 Muses' debut performance of "No Playboy" is considered a disaster.

 

The second half of the doc comes after the "No Playboy" debut when the mood is shifted with an unspoken (or unseen?) newfound focus on excruciatingly hard work. Now, rehearsals are absolutely mandatory even when the girls, bruised and bandaged from a car crash, continue their rigorous practice. A standout tragic moment comes when a sick member is crying in a backroom, telling another, "I can't tell him that I'm sick... they are the type of people who will give a painkiller and make me dance through tears."

By the end of the documentary, it's clear 9 Muses' discipline changed the group as the girls rehearse in hallways a minute up until going on stage. But at what cost? 

 

The brilliant final scene ends with Sera singing a ballad in a rehearsal room. She tells the camera, "This could have been a beautiful documentary if it was up till our debut," agreeing that their lives became much more rigorous after their flaws were exposed on national TV.

 

The doc leaves the viewer with an uncomfortable emotional stirring, wondering if these performers can truly be happy in the K-pop life, as Sera admits her stress is only relieved when she sings, despite a contradictory teardrop sliding down her face signaling otherwise.

Despite a few typos on the translated captions, the documentary's message is clear: "9 Muses of Star Empire" is ultimately an examination of how humans treat each other -- whether you're an artist or a CEO -- while following dreams in the Korean entertainment biz.

 

Directors: Hark-Joon Lee
Executive producer: Chung-Oh Bang
Producers: Suk-Kee Lee, Style Chosum and Min-Chul Kim, Mich & Films
Running time: 82 minutes

 

North American Premiere: July 26 at Film Society of Lincoln Center, as part of its Sound + Vision series, at 4:30 p.m. There is another viewing on July 30 at 8:30 p.m. Get tickets here.

 

 

[Ron Swanson]

In New York? 

[anh.]

not where i live

 

oh well

 

/cries because D.C gets no love

[Sun☼Shine]

Well that took forever. Glad it's being shown somewhere.

[Sonflowers]

woah...that does sound interesting though. 

[BubbleGumPop]

i hope it's released online in good quality 

[bananabrows]

I wanna go and see it. 

[Knight_SV]

i hope bbc world will broadcast it someday. i want to see the full feature of the documentary

[mnt21]

Pot it on BBC america or youtube, plz

[soshi.mp3]

kpop sounds like hell

[kissxkiss_baby]

I hope I'll finally get to watch the full version 

[anh.]

I'M SO MAD IT WON'T BE SHOWN HERE UGH 

 

I really want to see it on a big screen. 

At least we have Youtube. 

 

i know u__u

 

i hope someone uploads the full version on youtube with good quality and all that stuff

[stop]

not where i live

 

oh well

 

/cries because D.C gets no love

i feel u

[Ethnic Pop]

Wait wasn't the documentary already on YouTube? Or was it not the whole thing?

 

I mean the one I watched on YouTube gave me so much respect for them and is mostly part of the reason they are my favorite girl group, aside from their personalities and music.

 

Wish it was showing in Texas..

[anh.]

i feel u

 

like we are the capital city and all that shit but no one wants to visit us 

on another note there really isn't anything very interesting to visit here unless you'd like an exclusive history lesson e__e

[stop]

like we are the capital city and all that shit but no one wants to visit us 

on another note there really isn't anything very interesting to visit here unless you'd like an exclusive history lesson e__e

yes omf

i live pretty close and i thought going to d.c would be so fun but then theres literally n o t h i n g 

[anh.]

yes omf

i live pretty close and i thought going to d.c would be so fun but then theres literally n o t h i n g 

 

the Smithsonian museums are cool but museums are everywhere in America so it's not like they are special or anything. Chinatown is pretty much filled with shops and dining restaurants (sans the Verizon Theater where once in awhile you'll have someone famous perform there. Bieber's gonna be there on the 3rd of August, btw). same goes to Georgetown

 

the Tidal Basin is only really pretty when it's time for the Cherry Blossom Festival and there are tons of memorials near it so yay more history lessons

 

i live in D.C so everything gets really boring after awhile because i've seen them all 

[whatdoyouthink]

Wait wasn't the documentary already on YouTube? Or was it not the whole thing?

 

I mean the one I watched on YouTube gave me so much respect for them and is mostly part of the reason they are my favorite girl group, aside from their personalities and music.

 

Wish it was showing in Texas..

the one you're watching is the bbc edited version.

the full version is not up online yet.

[stop]

the Smithsonian museums are cool but museums are everywhere in America so it's not like they are special or anything. Chinatown is pretty much filled with shops and dining restaurants (sans the Verizon Theater where once in awhile you'll have someone famous perform there. Bieber's gonna be there on the 3rd of August, btw). same goes to Georgetown

 

the Tidal Basin is only really pretty when it's time for the Cherry Blossom Festival and there are tons of memorials near it so yay more history lessons

 

i live in D.C so everything gets really boring after awhile because i've seen them all 

 

i still like the smithsonian museums tho~they're nice 

:( it's not as bad as little saigon

at least d.c. has variety

the only thing little saigon has are jewelry shops tbh

[Hero Kim Jaejoong]

I want to see it too.

[anh.]

i still like the smithsonian museums tho~they're nice 

:( it's not as bad as little saigon

at least d.c. has variety

the only thing little saigon has are jewelry shops tbh

 

oh man

 

jewelry shops are even more boring

[Ethnic Pop]

the one you're watching is the bbc edited version.

the full version is not up online yet.

 

Ahhh, I really hope they put the full version online then. /: