Koda Kumi - Dance In The Rain [FULL PV] + Fashion director on making the PV

[Pinklette]

http://www.jpopsuki.tv/video/Koda-Kumi---Dance-In-The-Rain--/2eb95c9bcf4e614b8a16c98adcdfb605

 

Love this song and the visuals are beautiful in this pv

 

 

 

 

Found the blog of the fashion director behind the costumes, interesting read if you like fashion.

 

full post here

 

 

When I was asked to be in charge of the fashion for a “really cool new project†that involved:

• J-Pop-Queen Kumi Koda
• Virtual Reality device Oculus Rift
• Director YKBX
• Epic RAD fashion

I was IN. The Oculus Rift has been on my radar since news broke that Facebook bought it this year (I am more of a gadget geek than fashion freak…maybe). Then I needed no introduction to Koda Kumi, who has been a star since even before I arrived to Japan 10 years ago. Then there was YXBX, who was responsible for Hatsune Miku’s digital opera “The End†(in which Louis Vuitton provided costumes). I REALLY wanted to work with these people, some of the most well-known, innovative and professional in the industry.

What we created was even beyond my expectations! The world’s first 360deg virtual reality music video. (which you can experience at Tokyo Designer’s Week NOW… details at the end).

[...]

Empty Desert:

Capes: Yohji Yamamoto DISCORD, necklace, dress, arm cuffs: ROGGYKEI Sunglasses: Misha Janette, ring: MYOB, Shoes: Giuseppe Zanotti + CHROMAT foot corset

The opening scene shows Kumi as a power-weilding heroine trudging through a white desert in search of something. This scene uses Yohji Yamamoto’s new line DISCORD, which feature motifs of waterfalls, smoke and white flowers (photographed by luminary Hiroyuki Arakawa) and hand printed by artisans in Kyoto. We really wanted to work with Yohji Yamamoto on this project, and Kumi was super keen on it- we were lucky the Discord line had just been released and so beautifully matched with the world inside the video.

Another thing about this scene you’ll notice are the sunglasses. I made them myself, and got very zealous with the metal parts. It was HEAVY.To keep them on, hairstylist Ryoji Imaizumi had to knit them into her head, which I`m sure hurt quite a bit. But Kumi was so professional, and knew that the scene would not have as much impact without them, so she just said “Let’s get this scene in the bag!†And she walked in 16cm heels, on sand, not being able to see perfectly, and STILL got every angle in one take. My jaw dropped!

 

[Tee]

[SeeYaWithYou]

I was not expecting the song to be like this. OMG I really really liked it.

 

 

 

 

Song Title reminds me of this

 

 

 

[Sana Muñequita Linda]

I love her voice! *^* This song really showcases it. 

One question, though, does she do all her stunts?

[harootony]

I love the song so much  and the PV is amazing

 

Queen Kumi <3

[Pinklette]

I love her voice! *^* This song really showcases it. 

One question, though, does she do all her stunts?

I don't see her doing stunts? Only dancing?

[sasha pierce]

Queen koda!!!!