Ash-Pikachu

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7SENSES - '7 O' CLOCK' TELL EVERYBODY

Yuha/Kyungwon came into her KakaoTalk chatroom and left these upon the request of a HIgh.

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Did he unfollow the account right after getting caught him following it? Because I think he unfollowed.

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Y'know, you might be on to somethin'.

IZ*ONE's Eunbi glowing vividly under the rays of sunshine — the golden hair effect. ♡

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BTS 'LOVE YOURSELF' SERIES Album Identity

CUSTOM TYPEFACE The custom font developed from the extension from the brandmark is a core design element representing the brand identity along with the graphic and brandmark of 'LOVE YOURSELF'. FLOWER GRAPHIC The flower graphic connects the entire 'LOVE YOURSELF' album and represents the feelings of youth. The story is represented by utilizing the shape of the flower. Continuous connected lines symbolize the feelings of youth such as pitapat, love, parting, pain, self-love. èµ· 'Wonder' Bud Before the flowers bloom, The step of meeting emotions are condensed. 承 'Her' Blooming Flowers Flowers bloom, The step of starting a feeling of love & maximizing the emotion. 轉 'Tear' As petals fall, The step of parting that love ends. çµ 'Answer' After parting, The step of self-love taking a look at oneself after parting. FLOWER SYMBOL The flower graphic is a graphic element that connects the entire 'LOVE YOURSELF' album and represents the feelings of youth. The story is represented by utilizing the shape of the flower ALBUM PACKAGE Artwork by HuskyFox. BÄ“hance

ALBUM STORY BTS albums have a big storyline that is linked organically. If it has been talking about anxious and shaky youth in previous albums, 'LOVE YOURSELF' tells you the way to a stable and shining youth. All right relationships and growth, including love, begin with self-love. 'BTS' delivers a message of comfort and hope to a generation with depressed-self and low self-love... —and also talks about the growth of youth and true love through self-love. DESIGN STRATEGY 'LOVE YOURSELF' delivers a consistent & systematic brand identity to consumers through the stories, values, and design principles and elements they contain. Youth | Love | Consolation Sympathy | Growth | Self-love Warm | Lively | Solid 'LOVE YOURSELF' ALBUM STRUCTURE 'LOVE YOURSELF' is a story of 4 steps: Wonder, Her, Tear, & Answer. Sending a message of comfort & hope to the young generations with diminished & low self-love and talk about the growth of youth & true love through self-love. SUB BRANDMARK Sub brandmark expresses the flow of 'Wonder', 'Her', 'Tear', 'Answer'. LOVE YOURSELF èµ· 'Wonder' Euphoria LOVE YOURSELF 承 'Her' Serendipity LOVE YOURSELF 轉 'Tear' Singularity LOVE YOURSELF çµ 'Answer' Epiphany SIGNATURE SYSTEM MUSIC TITLE LOGOS SUB BRANDS of 'LOVE YOURSELF' SERIES

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