Explosive Popularity of 4Minute in ChinaBy Jihyena Son | February 12, 20150 Comments
GREAT NEWS FOR ALL FANS WHO LOVE AND CARE ABOUT 4MINUTE!
Popularity of 4Minute is soaring through the skies in China as their two songs are on top of China’s biggest K-pop music video and songs chart right after their comeback. This great result was achieved without the help of special marketing or advertisements. What is the driving force behind their success?
Number 1 in Chinese Music Charts
4Minute’s pre-released single ‘Cold Rain’ got to the top of the music video chart in China, Inweitai after its debut on 26th of last month. Thanks to the ‘Cold Rain’ music video that stayed number 1 for two weeks, the song also climbed to the top of the K-pop chart that shows the popularity of the music in real time. Currently, ‘Cold Rain’ music video had been viewed 470 million times. (Result checked in the morning of February 12, 2015)
After the new title song ‘Crazy’ was released on February 9, it swept the charts and its music video got 270 million views in three days time. Needless to say, it climbed to the top of the K-pop music video and singles chart. There are more than million comments all talking about 4Minute where Chinese fans are remarking that members of the 4Minute are simply fabulous and that Hyun-ah has a great voice among other comments expressing admiration. This certainly proves that popularity of 4Minute in China was not a one-time deal.
As it was mentioned, there were no special marketing that took place in China to promote 4Minute. All that had been done so far was to simply provide their single and music video as well as visiting China few times last year.
Secret Behind the Success
How did 4Minute manage to achieve all this without marketing campaigns?A source in Cube Entertainment commented that this could be due to the great combination of visual and music of 4Minute which in turn made a big impact in China. It has been also revealed that 4Minute got great responses when they were performing on stage in China last year although they were not well-known yet. Unique and powerful stage presence and dynamic performance of 4Minute is creating big waves in China.
We wish for more great things in the future of 4Minute!
Don’t forget to get the latest news from Ya Korea about 4Minute and more great K-pop groups.
Source: http://entertain.naver.com/read?oid=404&aid=0000084158