TBH, i think SK dont care and recognize about changing concept from non big3 or not popular group.
They should try new popular producer to release the song that SK love to gain popularity first or they should try something unique like release acapella ver. of the boots. Its special no one did it before and can be viral and easy to get hype.
When they released acapella teaser everyone love it and amaze their talents. Being K-POP acapella queen for SK public is not bad and suit them well
Normal good song is not enough to help them popular ATM. They need something breathtaking or viral thing. The main strength of gugudan is strong vocal group but the title song have never show their strength. Acapella is good way to show their talents.
For example: bolbbalgan4 is popular because their unique voice, make their fan feel cool and have identity.
gugudan is not from big3, no viral anything and not strong fandom. How cannot be overshadow by popular groups? Why people have to stan them when there are top tier gg and many popular gg above them.
SK k-pop fan dont ever try to listen a song if it's not from popular groups or get hype. They will check big3 groups but for not popular groups they will never try.
Hope jelpi do their job. Jelpi please release acapella ver.
ps. sorry for my english