Big Hit announces their new corporate name to be 'HYBE'. It stands for connection, expansion and relationship

Labels: Big Hit Music, BELIFT LAB, Source Music, Pledis, KOZ Entertainment & HYBE Label Japan. They will continue operating independently with their own originality pic.twitter.com/G3GWaRZu3p

— The Seoul Story (@theseoulstory) March 19, 2021