"Kpop superstars @BTS_twt have been a game changer for the business in 🇯🇵, opening the 3rd wave of Hallyu. Along with TWICE, they've expanded the fandom to almost all age groups. Hallyu is no longer a subculture - it's joined mainstream pop culture in 🇯🇵."https://t.co/PkZF04vQAS

— BTS Press⁷ (ia) (@BTSPressData) July 23, 2020